We wanted to infuse the sport of lacrosse into our fans' everyday lives
Baltimore, MD (Vocus) February 16, 2009
US Lacrosse, the Baltimore-based national governing body for the sport, has put the "fun" in functional. The organization announced today that lacrosse fans can download a free US Lacrosse widget powered by Lacrosse Magazine directly from http://www.uslacrosse.org or http://www.laxmagazine.com .
The desktop widget provides streaming RSS news feeds from Lacrosse Magazine Online (http://www.laxmagazineonline.com) and has the ability to sort news by men's and women's lacrosse and by NCAA division, Major League Lacrosse and National League Lacrosse news. It also has a score feed.
The entertainment side of the widget is the built-in virtual wall ball game. Widget users can click on "Wall Ball" and the game will expand into a full screen virtual wall. Players have their choice of a men's or women's 3-D stick and use the mouse to throw and catch, while getting points for hitting targets on the wall. As the levels progress, the walls change and the ball bounces off the wall faster.
"We wanted to infuse the sport of lacrosse into our fans' everyday lives," said Lacrosse Magazine editor, Paul Krome. "The US Lacrosse widget makes it easy to stay current with the latest lacrosse news without even opening a web browser. Plus, the wall ball game is addictive. We're giving fans something that's never been done before."
US Lacrosse retained Baltimore-based ignition72 to develop the first-ever lacrosse specific desktop widget. "The US Lacrosse widget helps feed the fans' passion with an application that marries data and entertainment," said Stefan Muirhead, president of ignition72. "We're thrilled to have created a single online product that consolidates news feeds, keeping fans up-to-date on all aspects of the sport, while providing a game that gives them something fun to do during downtime and sharpen their eye-hand coordination."
Version 1.0 of the US Lacrosse widget powered by Lacrosse Magazine is available now and updates will be posted regularly.
- Headlines pop-up window that streams the front page news from Lacrosse Magazine Online.
- News feed reader that separates top news by men's and women's lacrosse, NCAA division, Major League Lacrosse and National League Lacrosse.
- Scores feed reader that shows a daily scoreboard, separated by men's and women's lacrosse, NCAA division, Major League Lacrosse and National League Lacrosse.
- One-of-a-kind virtual wall ball game. Pick men's or women's stick. Use the mouse to throw and catch, while getting points for hitting targets on the wall.
- Compatible with Macs and PCs.
Download the US Lacrosse widget powered by Lacrosse Magazine:
About US Lacrosse
US Lacrosse, a 501(c)(3) nonprofit corporation, is the national governing body for men's and women's lacrosse. US Lacrosse has more than 250,000 members in 62 regional chapters around the country. Through responsive and effective leadership, US Lacrosse strives to provide programs and services to inspire participation while protecting the integrity of the game. To learn more about US Lacrosse, please visit http://www.uslacrosse.org.
About ignition72, LLC
ignition72, LLC is a private interactive development company located in Baltimore, Md. specializing in creating online entertainment applications and content management system powered websites, ignition72 works with organizations to build online resources that provide a more fulfilling user experience. For more information, visit http://www.ignition72.com.
CONTACT: Colleen Sperry Aungst
PHONE: (410) 235-6882 ext. 155