U.S. Olympic Committee Extends Partnership with e-Commerce Giant TeamFanShop to Host Official Online Stores

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TeamFanShop continues to successfully drive the official online stores for the USOC and six of the USOC's National Governing Bodies with an extended contract through 2020.

Official Online Shop of the U.S. Olympic Team

TeamFanShop, the USOC and our NGB partners are able to offer our fans and customers a rewarding shopping experience while increasing online sales.

The U.S. Olympic Committee announced today the renewal of TeamFanShop, Inc., a subsidiary of Fanatics, LLC, as the preferred e-commerce service hosting official online stores for the USOC through 2020. In addition, TeamFanShop is now the official online store provider for six of the USOC’s National Governing Bodies.

At http://www.TeamUSAShop.com, fans can choose from hundreds of quality red, white and blue products from the USOC’s official licensees, including Nike, Polo Ralph Lauren and Outerstuff. Apparel and merchandise for the London 2012 Olympic Games is available along with Team USA T-shirts, hats, jerseys, sweatshirts, collectibles and more for children and adults. Fans can also purchase jerseys, apparel and sports equipment from six NGBs, including USA Curling, USA Field Hockey, US Ski and Snowboard, US Speedskating, USA Swimming and USA Team Handball.

“We chose TeamFanShop to power Team USA’s official online store because it offers a full suite of valuable services,” said Peter Zeytoonjian, USOC Managing Director of Consumer Products. “TeamFanShop, the USOC and our NGB partners are able to offer our fans and customers a rewarding shopping experience while increasing online sales. The first two years of our partnership have been highly successful, and we look forward to continuing our relationship.”

TeamFanShop’s partnership with the USOC, which began in 2009, includes a highly secure store platform, merchandising solutions, inventory management, personalized store design, an increased line of merchandise and top rated customer service. Every fan of Team USA enjoys a complete shopping experience featuring $4.99 flat rate, 3-day shipping and easy returns.

“Our partnership with Team USA has proven to be a mutually successful endeavor and TeamFanShop anticipates even greater results during the coming years,” said Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. “The 2012 London Olympic Games are right around the corner and Team USA fans are going to want merchandise quickly and efficiently. With TeamUSA merchandise by Polo Ralph Lauren, relationships with all major licensees, including Nike, the official outfitter for U.S. Olympic and Paralympic athletes, and the largest assortment of officially licensed USOC gear found anywhere, TeamFanShop is ready to meet the needs of Team USA supporters everywhere.”

About the USOC:
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please contact the USOC Communications Division at (719) 866-4529 or visit http://www.teamusa.org. Follow us on Twitter and Facebook.

About TeamFanShop:
Founded in 1995, TeamFanShop is a leading provider of private label e-commerce solutions for Division I colleges and professional sports teams. Its dedicated solutions power the official e-commerce sites for some of the biggest names in sports and sports media. Partners include the Oklahoma Sooners, Georgia Bulldogs, Penn State, Florida Gators, Jacksonville Jaguars, Tampa Bay Buccaneers, Philadelphia 76ers, The Southeastern Conference, The Atlantic Coast Conference, Ivy League, CBS Sports, New York Giants, FOX Sports, Oregon Ducks, Orlando Magic and Denver Broncos, among many others. TeamFanShop combines best-of-breed, turnkey e-commerce hosting website development with highly efficient order fulfillment, secure shopping cart solutions, and customer relationship management services to help partners fully monetize their official websites.

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Brian Swallow
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