Top Database & Interactive Marketing Firm Announces Ground-Breaking Usability Testing and Focus Group Research Facility

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Metrics Marketing has launched a state-of-the-art usability lab to offer clients an unrivaled and unparalleled first look - through eye-tracking - into their customers’ decision making process.

Our clients – and many other business owners – want to know where users are going and what they are first seeing

Looking to reach into your customer’s mind and see what they see on your Web site or in your marketing brochure? Would you like to know what parts of your Web site or mail piece attract the most eyeballs? Metrics Marketing, the only interactive marketing firm with a full solution of both owned in-lab and mobile eye-tracking capabilities in the entire Midwest, has opened a one-of-a-kind modern research lab for focus groups and usability testing to do just that.

“Our clients – and many other business owners – want to know where users are going and what they are first seeing” said Dan Rose, partner at Metrics Marketing. “With the new usability testing and user experience research facility, we are able to offer clients an unrivaled and unparalleled first look - through eye-tracking - into their customers’ decision making process, testing everything from a Web site, email, hand-held device or TV commercial, to print ads, brochures, and in-store displays, taking the guess work out of much of what marketers do.”

The state-of-the-art full-service user experience research facility in Westlake, Ohio is just seven miles away from Cleveland Hopkins Airport, and is being used for focus groups, usability testing, in-depth one-on-one interviews (IDIs), display and product testing, and more. MetricsLabSM was developed and architected and will be run by user experience veteran Cathleen Zapata, VP Research and Customer Experience at Metrics Marketing and President of the Northeast Ohio Usability Professionals’ Association.

The lab features separate entrances for clients and participants, along with some of the most impressive technology available. With over 2,100 square feet of dedicated user experience research space, seven different hidden camera viewing options, a one-way mirror, a control center for better tracking and higher quality, real-time audio-visual monitoring from three unique camera views on projected and flat-screen displays, and digital recordings of each session, the new customer research facility is definitely high-tech and will offer higher quality results. Additionally, the space includes a full kitchen, holds at least 20 observers comfortably, offers remote testing and remote observation capabilities, and includes additional amenities to maximize comfort when observing a study, such as Wi-Fi, plush seating, gourmet hot beverages, catering, unlimited snacks and a “candy wall” to keep observers fueled throughout testing days.

“Quit guessing what your Web site users are doing online,” said The Web Association President Justin Wolford. “With a facility and features that are best in class, including state of the art eye tracking capabilities, Metrics Marketing Group has created an optimal environment to evaluate your Web site’s effectiveness by providing solid data points you can use to create the best user experience, which will ultimately lead to higher conversions and revenue.”

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at metricsmarketing.com.

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