Fathom SEO to Present on Usability & Search Engine Optimization (SEO)

Cleveland, OH (PRWEB) March 22, 2010

While everyone likes an attractive website with simple navigation and worthwhile content, it's not as easy to find a website that takes full advantage of optimized content, SEO-friendly coding and online videos. But what can all this mean for a website? It's all about converting visitors into customers.

To detail how to best use proven SEO techniques and usability, Fathom SEO will host a NEOUPA (Northeast Ohio Usability Professionals' Association) event at its offices on March 24, 2010, at 6:00 p.m. to discuss "Usability and Search Engine Optimization (SEO)."
Register online for this event.

Search engine marketing experts at Fathom SEO, based in Valley View, Ohio, will present a wealth of information, including practical SEO strategies, tips and tools that designers and developers can use while involved in website marketing projects. Attendees will learn how information architects, copywriters, website designers and developers can use SEO to help companies achieve long-term success online.

Topics covered will include:

•     The principles of search and web usability
•     Components of an SEO campaign
•     SEO technical coding and website forms
•     How to drive the right search engine traffic to your website
•     Internet videos and how they increase website conversions
•     How to convert that traffic into revenue for your business
•     And much more

About Fathom SEO

Fathom SEO, a leading search engine marketing firm based in Cleveland, Ohio, was named one of the Top 15 Search Engine Marketing Agencies in the United States by Advertising Age magazine. Services include Search Engine Optimization and Online PR/Link Building, Pay-Per-Click Management, Internet Video Marketing and Opt-in Email Marketing.

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