ADDING MULTIMEDIA Fraud Discovery Institute Provides Video Update on Usana Matter: Usana Victims Tell Their Story on Video

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The Fraud Discovery Institute has just released the link to a new video on where, for the first time, a failed "Associate" of Usana Health Sciences Inc. (NASDAQ: USNA) steps forward to tell their compelling story of loss at the hands of the giant multi level marketer. To view the video, log on to and click the link to



We were told to develop 'dream boards' of material possessions we would buy when we succeeded as Usana distributors

    JC and Jane Bishop, the courageous husband and wife of 44 years from Kansas City, Missouri reveal their experience in clear detail in this unprecedented use of the site, hoping to educate others about the dangers of this multi level marketing corporation.

"The problem this video presents for Usana is that these are real victims who went through the Usana ringer," said Barry Minkow, Cofounder of the Fraud Discovery Institute.

The presentation takes the viewer from the innocent invitation of the retired couple to a neighbors' home, where they first heard of the Usana business opportunity. The video follows their failed Usana distributorships and the failures of their daughter and friend brought into Usana by the couple.

"This couple was chosen as our first Usana failure story because of their objectivity, as they concede during the interview that they still use two of the Usana products," said Minkow. "Meaning, they were not some embittered people who spoke irrationally against the company."

When asked if their becoming distributors was for the purpose of purchasing products or earning money as a business opportunity, they unequivocally and emphatically stated that it was to earn money as a business opportunity. "We were told to develop 'dream boards' of material possessions we would buy when we succeeded as Usana distributors," the Bishops added.

"This video is only the first of many failure stories that will demonstrate in the upcoming weeks that, sadly, this couple is not the exception, as we know that 86% of Usana distributors never, ever get out of the red," said Minkow.

When asked why she came forward, Jane Bishop, who had recruited a friend and her daughter into the scheme -who all lost money- says, "It's a guilt trip because you feel responsible. I'm so thankful that I didn't do better at this, at bringing people in. I feel I have an ethical responsibility to do what I can to help expose the evil of this business model because it preys on the very worst in people."

About Fraud Discovery Institute

Over the past 5 years, the Fraud Discovery Institute and Barry Minkow has uncovered and stopped over $1 billion in financial fraud. With experience on both sides of the law concerning financial fraud, FDI is uniquely positioned and qualified to help companies and individuals as it relates to maters of fraud.

Once a fraud does occur, the costs in earnings, manpower, possibly hostile litigation, higher insurance premiums, and corporate credibility are hard to contain. FDI's proactive fraud detection and awareness program can save time, money, embarrassment, and potential damages in a class-action lawsuit.


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Adam Herbsman
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