GM Offers USB Ports in Certain Car Models Increasing the Demand for Aderra's 'Live Events in a Flash' USB Wristband

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As automakers and stereo manufacturers include options for car radios with USB ports, Aderra's "Live Events in a Flash" ™ USB Wristbands become even more appealing to performers and their fans.

Live Events in a Flash

When Ed Donnelly, President and Creator of Aderra "Live Events in a Flash" ™, developed a way to record any event and immediately provide copies to attendees on a USB Wristband, he imagined people would plug them into their home computer or laptop USB port later that evening at the earliest. But when the Aderra offices began receiving calls from satisfied customers who listened to the live concert they'd just witnessed during the car ride home, Ed received unexpected confirmation that he was on to something.

"The first time we heard of fans listening to our USB Wristbands with in-dash stereos was during this past summer's Warped Tour. Then O.A.R. fans were raving about listening to the concert in their cars on the way home. Then a client, rockers Between the Trees, emailed us a picture of the USB wristband plugged into the dashboard of their tour van. They were all excited that they could listen to show they just performed. We are having even more fun with Aderra's Live in a Flash USBs now that fans are reliving their memories before the even get home from the concert," said Ed Donnelly, President, Aderra Inc.

Customers who purchase Aderra "Live Events in a Flash" ™ will only see more uses for their drives as car stereo manufacturers integrate USB ports as a standard feature. GM recently announced that they would be offering USB ports for media devices for several 2009 models. Best Buy's Insignia model stereo, with thumb drive port, has seen successful sales this year. Other car stereo manufacturers have decided to follow suit including Kenwood, JVC, Clarion, Blaupunkt and Alpine. With the use of USB ports and USB Wristbands you will soon be able to bring not only audio but photos and videos into your vehicle.

Gone are the days when you had to wait up to several months before the live recording of your favorite concert was released on CD or even on iTunes. With Aderra "Live Events in a Flash" and USB ports becoming a standard in car stereos, you can relive the experience as you exit the parking lot.

About Aderra:
Aderra Inc. provides an innovative way to capture the "once in a lifetime" experience of live shows, sporting events, conferences, government and public assemblies and immediately deliver it to fans or attendees after the event. Aderra is on the cutting edge of content delivery with the use of their "Live in a Flash"™ USB technology. For more information, visit

Trademark ownership is indicated by the symbol ®, however, for the sake of brevity it is omitted during the story.

Eric Larsen
V.P. of Marketing
Aderra, Inc.
(310) 922-0014
eric_larsen @


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