We used to buy bad credit leads for $23 per lead. The only thing we knew for sure about that expense was that it was going to be tough to get the financing done. We no longer purchase leads and now my department is paying out far less and is driving well qualified customers to the dealership that can and are buying cars. It's amazing.
Gainesville, FL (PRWEB) September 14, 2009
Greg Waitcus, VP of Santa Fe Ford in Gainesville credits his success to one critical marketing advantage that he has over his competition.
"Since the deployment of a highly focused car dealer website and SEO campaign we have become highly visible online for many profitable Google search terms. Customers in Gainesville searching for a used Toyota, used Nissan, used Honda or any vehicle make returns our actual inventory that is a match to the customer's search queries, often times above the actual dealership in Gainesville. We track the sources of our sales diligently and currently between 72 and 75% of used car sales originate from our website."
Greg Waitcus, VP Santa Fe Ford
Santa Fe Ford is a Franchised Ford dealership in Alachua, about 20 miles north of Gainesville, yet their website ranks even for competitive searches like used cars Gainesville, despite their physical location.
The secret to Greg's online success has been a highly targeted, database driven website built on Microsoft's powerful ASP.net framework and the backing of a skilled internet marketing firm.
"We provide Santa Fe Ford with a relevant link building campaign that dovetails beautifully with his 100% search engine optimized website. The sales success that has come from this combination has surprised even us. In addition to SEO services we also manage a PPC campaign for Greg that drives an additional 18% of the targeted traffic from search engines. The ROI and sheer results from search engine marketing is so amazing that Greg has reduced his ad budget for traditional marketing to nearly nothing." Christian Jorn, JP Marketing
The site also incorporates YouTube videos that are created on demand by Santa Fe Ford's very savvy and successful internet manager, Randy Holt. Randy offers to post and e-mail a link of a custom produced video of any vehicle to interested customers that may live too far to take a chance on a wasted trip. In addition to the happy customer that requests the video, Randy syndicates these films to many high traffic video posting services. These vehicle videos receive preferential treatment and high visibility in the search engines as well. The combination of Randy's video marketing and Greg's highly search optimized web system is driving qualified and targeted traffic to the dealership in droves.
"We used to buy bad credit leads for $23 per lead. The only thing we knew for sure about that expense was that it was going to be tough to get the financing done. We no longer purchase leads and now my department is paying out far less and is driving well qualified customers to the dealership that can and are buying cars. It's amazing."
Randy Holt, Internet Manager, Santa Fe Ford.
Santa Fe Ford is profitable in a very tough economy due to Greg Waitcus' embrace of 21st century online marketing. Successful car dealers in today's economy price vehicles competitively, employ full disclosure of equipment and condition and make sure that their inventory is highly visible in the exact moments that consumers are searching for the actual cars and trucks they have in stock.
This article was written by Christian Jorn, President of JP Marketing.
JP Marketing provides successful internet web marketing systems to franchised and independent automotive dealerships across the county. Dealership principals that the see value in owning their market in organic searches should contact JP Marketing right away as many areas are already protected by exclusivity agreements. This past week, Mike Davidson Ford locked up Jacksonville FL, the estimated launch date for their custom database driven web system is 10-15-09.
Christian can be reached through the website at http://JPAutomotiveMarketing.com or toll free at (866) 319-4745.
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