New Wheels.ca Drives Car Shopping Experience

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Car shoppers looking for the perfect vehicle will discover the entire auto marketplace at their fingertips with the new Wheels.ca. Buyers can instantly scan tens of thousands of used cars, SUVs, trucks and other vehicles across Ontario on the new easy-to-use website. Wheels.ca makes it possible for automotive experts or first-time car buyers to make an informed and easy vehicle purchase.

Wheels.ca

Regardless of level of car knowledge or web expertise, the new Wheels.ca is the ideal place for shoppers, car buffs or browsers to spend time in the world of vehicles

Car shoppers looking for the perfect vehicle will discover the entire auto marketplace at their fingertips with the new Wheels.ca. Buyers can instantly scan tens of thousands of listings on the easy-to-use site, then refine their search using the customizable proximity search criteria to find a car close to home.

"Canadians are spending an increasing amount of time browsing online and educating themselves about their next purchase," says Cam Milne, director of digital automotive with Metroland Media Group, the site's publisher. "And online we can provide everything they need to know before heading to their local dealer to test drive their vehicle of choice."

Online business is booming. Statistics Canada reports sales in all categories rose to $12.8 billion (2007), up from $7.9 billion in 2005. The 2008 Used-Vehicle Market Report issued by J.D. Power and Associates shows more than six in 10 used-vehicle buyers who included the Internet in their research bought a vehicle they found online.

Wheels.ca makes it easy. Access the inventory of hundreds of auto dealers across Ontario with the Wheels.ca search engine. After pinpointing their perfect vehicle, shoppers can visit their local dealer to finalize the sale or communicate with the seller directly online. Private sellers can post their vehicles for free on Wheels.ca, uploading up to eight images. When the seller adds their vehicle's VIN number the site will automatically decode and populate their online listing with their vehicle features for prospective buyers to review.

Searches can be as broad or precise as desired. Search by vehicle category -family car, sports car, SUV, crossover, etc. - or by make, model or year. A simple click customizes price range and selects dealer vehicles and/or privately sold vehicles. Down to a shortlist? Simultaneously compare each make and model, complemented by a lightning-fast photo tool offering up to 14 high quality photos.

Wheels.ca delivers a wealth of expert editorial and vehicle reviews by some of Canada's leading automotive journalists for shoppers in search of advice before buying. Read current automotive news with special tabs for environmental news, consumer information, motorcycles, auto shows and even motorsport - everything from new cars to tires, oil to road manners.    

"Regardless of level of car knowledge or web expertise, the new Wheels.ca is the ideal place for shoppers, car buffs or browsers to spend time in the world of vehicles," says Milne. "We are committed to making Wheels.ca the best possible research tool for consumers in search of their next vehicle."

For further information contact: Cameron Milne, Director of Digital Automotive: Direct: (905) 850-5380; Cellular (647) 669-1063.

About Metroland Media Group: With more than 100 trusted community and daily newspapers and innovative websites including Wheels.ca, Gottarent.com, lifenews.ca and flyerland.ca, Metroland Media Group is dedicated to delivering relevant ways to help people connect with what matters most in their lives. http://www.metroland.com

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