The Autoguide.com web site represents a significant growth opportunity for Consumer Source and the Automotive Division
Atlanta, GA (PRWEB) October 9, 2006
Consumer Source Interactive announced today the relaunch of their used autos site, AutoGuide.com. The site has been redesigned to help customers easily navigate their used auto search and find relevant vehicle information to make informed buying decisions.
The new site features Guided Search, an advanced search tool that helps consumers to narrow or broaden their selections at any point during the process of finding their ideal auto choice. This tool supports AutoGuide.com’s goal of improving the consumers’ auto buying experience. It also leverages the AutoGuide.com Endeca-powered database.
“The new and improved Autoguide.com has been designed to guide the user to their ideal used car. Rather than engaging the consumer in a complex search process, we’ve simplified the search process by keeping users in mind throughout our design, thus rather than forcing users to go through a cumbersome ordeal to find their ideal car, we bring their ideal car to them through our guided search capabilities. Our long term strategy is to architect a buyer-friendly site packed with useful content and features and functionality geared towards making the used car buying process quick, easy and effective.” says Badal Vyas, AutoGuide.com Product Marketing Manager.
The site also received a face-lift to its interface. This cleaner, more modern look and feel represents AutoGuides.com’s new attitude as the site of the future. In addition, consumers will find car model information down to the trim package and vehicle reviews powered by New Test Car Drive. These comprehensive car reviews provide a vehicle overviews, exterior and interior descriptions, actual and stock photos, driving impressions and vehicle summary that are geared towards helping consumers make their final decisions.
”The Autoguide’s content strategy is built around the user and the process of finding more used cars online with fewer clicks. Our goal is to provide useful and valuable content, as we strive to help users to stop searching and start driving,” says Irina Guseva, AutoGuide’s Senior Manager for Content Strategy. “AutoGuide.com features 'driving impression' reviews that describe the feel and character of a vehicle: from how its engine sounds to how it handles sharp turns. It feels like you are on a test drive, while still sitting in front of your computer,” adds Guseva.
“The Autoguide.com web site represents a significant growth opportunity for Consumer Source and the Automotive Division,” says Evan Kramer, Vice President, AutoGuide.com. He adds, “We strive to position ourselves as the top destination web site for used cars buyers on the World Wide Web. With the relaunch of Autoguide.com today, we have taken significant steps toward achieving our goal,” Kramer adds.
Consumer Source, Inc. is the leading publisher and distributor of free print and online media guides in the United States with Apartment Guide/ApartmentGuide.com, New Home Guide/ NewHomeGuide.com and Auto Guide/AutoGuide.com. All of the Company's media products are free, dedicated directories of category specific content that attracts a uniquely targeted audience actively seeking to rent an apartment, buy a new home or a car.
The Company distributes over 26 million print guides annually through its proprietary distribution network, DistribuTech, the leading national distributor of free publications with over 50,000 distribution locations.
The Company's online guides are visited by over 33 million users annually and are marketed to these end customers through millions of print guides, search engine optimization, e-mail marketing, and partnerships with leading online companies such as Google, Yahoo, Advertising.com, etc. Consumer Source believes that its strong print and online distribution and the targeted nature of its integrated media products provide its advertising customers with some of the most cost-effective channels to reach their customers.
Consumer Source is a wholly owned subsidiary of PRIMEDIA, Inc. and is referred to as the Consumer Guides Division within PRIMEDIA's public disclosure.
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