Their technology engages brands and advertisers in a more intimate relationship that is truly more meaningful, rewarding, and responsive.
San Diego and Chicago (PRWEB) July 31, 2007
Eyespot (http://www.eyespot.com ) announced today the launch of its Media Campaign Platform, a powerful new addition to the Eyespot application suite, which enables brand managers and advertising firms to directly harness the energy of social networks and user-generated content (UGC). The system allows for the creation of interactive video campaigns that will associate brands with both Hollywood and other professionally produced content. It will debut at exhibit number 223 at ad:tech Chicago, the leading interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. At ad:tech, the industry's thought leaders will discuss new advertising opportunities and trends, such as the convergence of professionally produced content and UGC in the online space.
Follow the Eyeballs
In the rapidly evolving Internet economy, Eyespot's Media Campaign Manager is a market first that empowers the creative industry and communities to initiate their own interactive video sharing campaigns directly with consumers. The unmitigated appeal of UGC is available alongside a significant array of premium content supplied by producers, networks, studios, and record labels to engage with new customers, increase brand recognition, and further exploit existing brand loyalty.
"User generated content is the most engaging medium to emerge in a significant period of time -- online video killed the broadcast star," said Jim Kaskade, CEO of Eyespot. "Video mashups are among of the most meaningful ways to strategically gain the attention of sought-after demographics. Using Eyespot to interact with consumers offers a higher ROI, is more quantifiable than traditional mediums, has higher brand retention, and is uniquely capable of correlating call to action campaigns directly to purchase."
Significant Brands Already Trust Eyespot
The Media Campaign Manager's robust campaign creation system is specially suited to the needs of advertising and marketing firms. This online suite requires no technical expertise and is an easy-to-use administrative content management system that only requires the oversight, leadership, and decision making of a brand manager or marketing director.
"Over the past twelve months, iconic brands like Lucas Films' 'Star Wars,' the NBA, and Sony BMG Entertainment have relied on Eyespot's technology to bring them closer to their customers and fans," said Marcus Peterzell, Co-President of Eyespot's agency of record, AWE, a division of Omnicom Group, Inc. "Their technology engages brands and advertisers in a more intimate relationship that is truly more meaningful, rewarding, and responsive."
Never before have agencies had direct control over video campaigns without a developer or third party to negotiate and mediate. The platform was custom built to be easy to use and accessible to brand managers as the existing Eyespot portal is to users.
Featuring precise reporting, as well as insightful analysis of how users respond to content, the system dramatically reduces the time to implement a sophisticated online media campaign, which includes both professionally produced as well as user-generated content.
The system includes safeguards that allow administrators to protect the investment value of premium assets while still ensuring an appealing and entertaining experience for consumers and users to play in.
Eyespot's campaign platform for advertisers, content producers, and publishers fosters creativity and discovery while empowering consumers to play with copyrighted media without having to download clunky software or learn new skills. Eyespot's online drag and drop editing application allows anyone to upload, remix, and create new video from the community's vast pool of popular and legally-accessible content ranging from movie, television, and music clips or from user generated content. The company has been selected as a trusted partner by many of today's most compelling brands and media entities, including Paramount Pictures, NBA, Jive Records, Lucasfilm, Ltd., among others. Eyespot can be found on the web at http://www.eyespot.com.