Alain Afflelou set their Sights on Crowdsourcing with their First Video Contest

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Traditional advertising methods a thing of the past? Userfarm.com Video Contests help the leading opticians in France, Allain Afflelou, to reach over 3.6 million television viewers in Spain during the Roland Garros French Open Final.

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Userfarm Video Contests

Userfarm video contests engage directly with their target consumer

Leading French optician Alain Afflelou recently turned to Video Contest experts Userfarm, in order source content for their TV Commercial to be aired on Cuatro (Spain) during the Roland Garros French Open Final. The commercial was ground breaking for many reasons, it was the first of its kind for Afflelou, the final was going to present us with a historic outcome (Nadal would win his 7th RG trophy, vs Djockovic who would complete his ‘slam’ of winning every Tennins major), on the day of the final we had controversy when the contest was halted due to rain (where Djockovic seemingly had momentum on his side), and also this final being aired on Cuatro reached over 3.6million viewers in Spain alone.

Userfarm is the largest global videomaking community who specialise in creating video competitions for brands, agencies, publishers and broadcasters. The international community of over 35,000 videomakers and animators make it possible to plug global brands, agencies, TV networks and broadcasters in an engaging and effective manner. The Userfarm community manager communicates the client’s brief to the videomakers, with the outcome being compelling video content for: advertising, TV shows, consumer insights, documentaries and viral content. Using Userfarm videos clients have been able to entertain customers with unique advertising, drive their brand and consumer engagement, unlock consumer insights and often kick start innovation.

A spokesperson from Alain Afflelou Spain explained that their decision to source their video content from a contest was because “we wanted to align a TV advertising campaign with the natural proposition of the brand: a democratic and open brand, we also want to give an opportunity to the customers, to be totally active and involved in the production and selection process of our special offers”. It was further explained that Alain Afflelou wanted a new approach to Video Production and found Userfarm as their alternative: “it’s the best place, their platform helps provide us with the opportunity to generate an open dialog with our users and customers, and then link them directly to the content generation related to our brand. This consolidates the new way we want to interact with our customers”.

Alejandro Bárcena, Userfarm Madrid added “They liked the fact that our platform gives you a choice of videos, and that our creative process is truly unlimited. More so, not only does the Userfarm video contests engage directly with their target consumer, it's also less expensive than going to a Video Creation Company”.

Vijay Sodiwala, Userfarm Global Head said “It’s great when we can bring the talent and creativity of our international videomakers to help top brands engage with their most important audiences. More so when it happens to be on prime time TV and for such a renowned event”

The 'Shoot the TV Ad' Video Contest was held internationally allowing all 35,000 videomakers from the 140 countries to participate. The brief detailed that the footage must be in high definition, 20 seconds long and include the Afflelou summer campaign "TchinTchin Especial Verano" within the video.

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Faisal Mahmud
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