GovKinex Reviews Government Contractor Websites' for Marketing Efficacy at No Charge

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To help small businesses effectively market to procurement specialists, GovKinex is currently offering a review of businesses’ websites to ensure they can pass government cybersecurity protocols and contain the information contracting officers need to evaluate a firm’s capabilities. GovKinex provides businesses with a simple, easy to navigate website that can be easily accessed by government buyers in any location. For more information, call GovKinex’s Small Business Acquisition Manager James Logan at (877) 252-2700 ext 709 or visit http://www.govkinex.com/.

GovKinex is currently offering a free review of businesses’ websites to ensure they meet government standards and will be effective marketing tools to win federal contracts.

The federal government has already awarded over $110 Billion in government contracts nationwide since October 1st, 2011, according to USASpending. Nearly half the contracts awarded so far have been awarded to small businesses. The United States Government is one of the world’s largest consumers, spending over $535 Billion on goods and services from private companies and awarding over $550 Billion in grants last year.

Companies new to government contracting and small business owners are strongly encouraged by the Small Business Administration to aggressively market their products and services to buyers in order to effectively compete in the federal market. Judy Bradt estimates that businesses spend an average of 20 months and $100,000 marketing their business to contracting agencies just to win their first contract. Creating a website highlighting your capabilities as a government contractor should be a major part of any vendor’s marketing strategy.

A study conducted by BIA/Kelsey last year found that 97% of consumers use online media to research products and services before purchasing. Government contracting officers are no exception and the Federal Acquisition Regulations actually require procurement officers to conduct market research in order to make better use of federal dollars.

GovKinex, a division of US Federal Contractor Registration, has already helped several contractors establish a viable web presence at a fraction of the cost and time demanded by traditional web development services. The service includes registration of a domain, creation of a 7 page site in the proper government format, hosting and updates for one year, inclusion in the official government small business search engine, and email bid notification. The package also covers full registration required for federal contracting, including Dun & Bradstreet, CCR registration, ORCA filing, and the FEMA Vendor Profile.

Government marketing has already helped many inexperienced vendors start off right by establishing their brand with government buyers on the world wide web, registering their profile on all the official government websites, sending notification of new bids directly to their email and developing a personalized government business plan which includes the names and contract information for contracting officers who have purchased similar products and services in the past.

Contractors who complete CCR registration and then sit back and wait for contracts to come rolling in do so at their peril. “Marketing is absolutely essential for small businesses to succeed in government contracting,” says Eric Knellinger, president of US Federal Contractor Registration. “Even though there are over 620,000 businesses currently registered in CCR with hundreds more registering every month, contracts seem to be awarded to the same vendors over and over again. Why? Because the businesses winning those contracts took the time to build their brand and develop a relationship with those purchasing officers.”

Although many small businesses assume they can’t compete with big companies or fulfill the government’s needs, the reality is that over $92 Billion in contracts were awarded to small businesses during the 2011 fiscal year according to USASpending. Federal regulations such as the Small Business Act and assistance programs like the 8(a) Business Development Program also help create in-roads for small businesses to compete for government contracts.

GovKinex is a division of US Federal Contractor Registration, a third party registration firm which has helped thousands of businesses complete their CCR registration and bid on contracts. US Federal Contractor Registration pairs businesses with a dedicated case manager who helps them every step of the way from initial registration to bidding on contracts. For a free consultation, call our Small Business Acquisition Manager James Logan at (877) 252-2700 ext 709 or visit our website at http://www.govkinex.com/.

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