St. Petersburg, FL (PRWEB) May 01, 2012
Contractors looking to market their company to government contracting agencies can now add a new tool to their belt. GovKinex, a division of US Federal Contractor Registration, is currently offering a free website evaluation to vendors. The evaluation will help contractors determine whether information purchasing officers need is present on the website as well as whether or not the website can even be accessed by government buyers.
Companies new to government contracting and small business owners are strongly encouraged by the Small Business Administration to aggressively market their products and services to buyers in order to effectively compete in the federal market. Judy Bradt estimates that businesses spend an average of 20 months and $100,000 marketing their business to contracting agencies just to win their first contract. Creating a website highlighting your capabilities as a government contractor should be a major part of any vendor’s marketing strategy.
A study conducted by BIA/Kelsey last year found that 97% of consumers use online media to research products and services before purchasing. Government contracting officers are no exception and the Federal Acquisition Regulations actually require procurement officers to conduct market research in order to make better use of federal dollars.
“Following pressure from the public to reduce federal spending, it is more important than ever that contractors do everything they can to differentiate themselves from their competitors,” advised Eric Knellinger, President of US Federal Contractor Registration. “If a purchasing officer can’t access your competition’s website but they can visit yours that is a definite advantage.”
Contractors may request a free consultation by calling GovKinex at (727) 565-0905 ext 1.
GovKinex, a division of US Federal Contractor Registration, has already helped several contractors establish a viable web presence at a fraction of the cost and time demanded by traditional web development services. The service includes registration of a domain, creation of a 7 page site in the proper government format, hosting and updates for one year, inclusion in the official government small business search engine, and email bid notification. The package also covers full registration required for federal contracting, including Dun & Bradstreet, CCR registration, ORCA filing, and the FEMA Vendor Profile.
Government marketing has already helped many inexperienced vendors start off right by establishing their brand with government buyers on the world wide web, registering their profile on all the official government websites, sending notification of new bids directly to their email and developing a personalized government business plan which includes the names and contract information for contracting officers who have purchased similar products and services in the past.
GovKinex is a division of US Federal Contractor Registration, a third party registration firm which has helped thousands of businesses complete their CCR registration and bid on contracts. US Federal Contractor Registration pairs businesses with a dedicated case manager who helps them every step of the way from initial registration to bidding on contracts. For a free consultation, call GovKinex at (727) 565-0905 ext 1 or visit our website at http://www.govkinex.com/.