Since the USPS is the primary delivery mechanism for direct mail, marketers need to figure out the best way to adapt to any potential changes in mail services before they happen.
Wayne, NJ (PRWEB) March 28, 2013
The Ballantine Corporation, a New Jersey-based full-service direct mail company, has recently published a blog post describing what the proposed cuts to the United States Postal Service (USPS) budget and services will mean to direct marketers as they attempt to adjust their business practices.
The USPS has provided timely, low-cost mail delivery for over 100 years. However, as online services such as online bill pay, email, and other functions increase, demand for USPS services has decreased. They have incurred large losses in recent years, partly because of several large financial obstacles. To reduce costs and to close the budget gap, the USPS has proposed closing approximately 3,700 post office locations across the country and suspending Saturday delivery services.
Direct marketers rely on the USPS to deliver their message to their prospects, so cuts in USPS services will inevitably impact the delivery of direct mail. Ballantine's blog post describes the proposed changes in detail, outlines how the USPS has operated historically, and talks about how the USPS arrived at its current state. The blog also provides some suggestions for how these changes could impact the direct marketing industry.
Direct marketers will have to make changes to how they operate to accommodate these cuts if they become a reality. However, these cuts also offer opportunities for direct marketers to streamline their own processes. As noted in the blog post, the USPS may be willing to cut deals with direct marketers to encourage them to continue and expand their mail volume.
"It's important for direct marketers to be aware of and react to any changes that affect their industry, but this change could be especially critical to direct marketers," notes Ryan Cote, Director of Marketing for Ballantine. "Since the USPS is the primary delivery mechanism for direct mail, marketers need to figure out the best way to adapt to any potential changes in mail services before they happen."
To read the blog post, and to learn more about Ballantine and its services, visit:
About The Ballantine Corporation:
The Ballantine Corporation is a family-owned direct mail company established in 1966. Services include direct mail, creative, personalized URLs and QR codes. All clients benefit from a strong combination of quality work, aggressive pricing and full production support. Ballantine also has a digital marketing division offering SEO and social media solutions.