Maui Nix Surf Shop Selects UTC RETAIL’s Open2Buy Merchant Module

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UTC RETAIL helps popular surf shop MAUI NIX balance sales and inventory, implementing their OPEN2BUY Merchant module.

Maui Nix Surf Shops, a local favorite in Florida and North Carolina, is the go-to source for cutting-edge and classics in surf fashion, boards and accessories. Maui Nix

Unrestricted data access, reduced analysis costs

Retailers need powerful and dynamic open-to-buy systems and as a small retailer, Maui Nix understands the need for a perfect balance between overstocking top sellers and minimizing less popular items. To improve their inventory management abilities, they sought to replace a service-based solution with an in-house Open-to-Buy system. Maui Nix found that a service-based solution drove costs up as each variable and each report processed incurred additional fees. They needed the flexibility to analyze a variety of scenarios and buying plans, which resulted in unexpectedly inflated end-of-year costs.

MAUI NIX is open to thrive with UTC’s Open2Buy

MAUI NIX runs UTC RETAIL’s Merchant back office merchandising solution to keep their surf shops on the competitive edge. They turned to UTC RETAIL for help to grow their retail business capabilities and become self-sufficient. The UTC RETAIL Open2Buy application, integrated completely with their Merchant solution, provides ease of use for multi-variable data manipulation. Open2Buy

“Using Open2Buy allows us to work with a number buying plans and forecast possible outcomes and make smarter decisions with our inventory management. With UTC RETAIL we only have one point of contact for our retail business with an organization that knows our end-to-end retail management philosophy.” – George Karamitos


Maui Nix Surf Shop was introduced to the Sunshine State in 1989, with their first location across from the world's most famous beach, Daytona Beach FL. Since then, they have been dedicated to bringing their customers both cutting-edge and classics in fashion, boards, and accessories. They feature well over 100 different surf and skate brands that lead the trends in the industry.

Through the years they have opened seven more stores in Florida and North Carolina.


UTC RETAIL is a leader in providing seamlessly integrated retail management solutions for small to mid-size specialty retailers. In addition to best-in-class software solutions, UTC provides a complete set of branded hardware solutions and comprehensive professional service offerings, providing retailers a single point of contact and accountability. For more information visit UTC RETAIL


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Kurt Ramcharan
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