Although we believe travel and the economy as a whole are recovering, we still recognize the need for families to manage their money as efficiently as possible.
Ormond Beach, FL (PRWEB) March 2, 2010
In a nod to a still stumbling economy, Rooms101.com is placing a renewed emphasis on its vacation layaway program for 2010. Rooms101.com and its travel specialists have been offering a payment plan option to clients booking vacation packages since 1989. However, the layaway option was never actively marketed but, instead used as a tool to assist families with purchasing higher priced vacation packages. Josh Williams, vice president of Rooms101.com, states “Although we believe travel and the economy as a whole are recovering, we still recognize the need for families to manage their money as efficiently as possible.”
Layaway made a roaring comeback in 2008 when Kmart, planning for its holiday season advertising amid the worsening economic slump, made a concerted effort to revive its 46 year old layaway program. Since then many national retailers have joined the nascent trend such as TJ Maxx and Marshall’s. Although previously associated with low-income shoppers, layaway has made a surprising resurgence among middle-class shoppers who, no doubt, have experienced the pinches of our present economic doldrums.
Rooms101.com is a primarily a promotional vacation package company focusing on family vacations & getaways. “Layaway is a perfect fit.”, says Williams. Continuing, he states “Our primary demographic are a husband and wife with 2-5 children seeking a good deal on a quality vacation package. Although we have up to a 70% savings, often that still amounts to a $800 + price tag which is a huge chunk for a family to take out of their savings or charge on a high-interest credit card.” Rooms101.com allows qualified families to reserve their vacation packages for $25 down with no finance charges or interest.
Josh P. Williams
386.672.5304 Ext.: 5333