Vacation Cruises: A Global Outlook
San Jose, California (PRWEB) February 08, 2012
Follow us on LinkedIn – Expeditions and cruises are very much a part of the travel and tourism sector. The cruise industry has evolved into a two-tier structure with a broad mass market, from a narrow focused niche vacation experience. Dominant operators, Carnival and Royal Caribbean, offer the advantages such as attractive returns on investments due to the economies of scale, large and modern fleets, and recognizable brand equity. These large operators operate efficiently, have access to capital and a solid cash flow, extensive distribution networks, and manage to grab extra market share. The other level is of small operators that are forced to operate in the non-core vacation markets. These secondary operators, with older and smaller vessels, are stimulating a demand for cruising in the non-conventional areas. The demand for cruising depends on several factors, including demographic changes, political and economic situations, and convenient free time.
Large numbers of the populace are opting for cruising as a means to spend their vacation. The growth can be attributed to the additional destinations, offering recreational activities, and providing different varieties of foods to cruise passengers. Cruise lines, for instance, are offering new-generation of onboard features, such as bungee-trampolines, rock-climbing walls, ice-skating rinks, multi-room villas with in-suite Jacuzzis and private pools, self-leveling billiard tables, demonstration kitchens, water parks, golf simulators, planetariums, surf pools and on-deck LED movie screens. Various interesting recreational activities, such as Scuba diving, snorkeling, and swimming, are trying to change the perception of the non-cruisers. Cruise lines are promoting grade-school adventure programs and teen night clubs to capture target markets. In addition, cruise operators are emphasizing on expanding demographic reach through unveiling and selling of new programs, specifically designed for children. Cruise lines are also launching single traveller cabins to attract solo travellers, without imposing surcharges on cruisers opting for a studio.
Cruise voyages to the polar region that combines exploration with expedition has captured the fancy of the baby boomer generation. Quite a few players have emerged in the industry that operate polar cruises and offer icebreaker trips. However, these are holidays that are way too expensive for the average leisure traveler. Nevertheless, the rich and the adventurous baby boomer generation are seen to opt for these high-end polar holidays that cost huge sums. The profit percentage is considerably increasing by virtue of more number of bookings, capacity utilization, and better yield management. The launch of Voyager of the Seas, a leading and most sophisticated cruise ship in the world, was successful in attracting larger cruisers to the industry. The vessel is targeted at masses with diverse recreational tastes and leisure requirements.
The advent of latest and advanced technology offers better sailing experience for the customers as well as for cruise propulsion. Major cruise lines are increasingly using location-based social networking sites, such as Facebook, Twitter, Foursquare, and Gowalla, to interact with customers. Carnival Cruise line, a leading player in the vacation cruises industry, offers customer support on social networking platforms such as twitter, allowing cruisers to share their opinions online. One of the leading cruise lines launched a Royal Connect program, which is used as a social networking platform for releasing deals and updating information about the cruise tours, allowing cruisers to opt for the best deal available. The program also allows parents to keep track of children. The ability to interact with cruisers through advancement in technology is poised to become the driving force for the industry’s growth.
The research report titled “Vacation Cruises: A Global Outlook” announced by the Global Industry Analysts Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report briefly discusses the overview and trends in the global vacation cruises market. The report also recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Regional markets briefly abstracted include the United States, Canada, France, Germany, UK, Japan, and China among others. Market discussions in the report are punctuated with fact-rich market data tables. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
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