Diva Toolbox Radio: Viva la Value to Air Live From BlissDom '10

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Online Radio Show Airs Feb. 4 at 3 p.m. ET (2 p.m. CT)

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I am looking forward to sharing my tips and learning other advice on living a value lifestyle through the blogging experts on my show.

RedPlum, a leading provider of deals and savings on brands consumers want most, announced today that Diva Toolbox Radio: Viva la Value, featuring Lisa Reynolds, RedPlum’s Mom Saver-in-chief, will host its February show on Thursday, Feb. 4 at 3 p.m. ET (2 p.m. CT) live from the lobby of the Gaylord Opryland Hotel during BlissDom '10 in Nashville, Tennessee. BlissDom is a conference for women who publish online and includes speakers and panels featuring blogging, public relations and social media professionals.

During this month’s show, Reynolds will be joined by expert savings bloggers including Crystal Collins of TheThriftyMama.com; Jenny Martin of SouthernSavers.com; and Toni Anderson of TheHappyHousewife.com. Reynolds will lead a panel discussion focusing on savings advice and tips and “big game” party planning tricks. Kate Arcieri, a lifestyle expert, and Editorial Director at http://www.redplum.com will also join the panel discussion.

Collins, a Georgia mom of her 3-year-old son and 1-year-old-daughter, shares deals and tips to help her readers live a more natural and thrifty lifestyle through online deals, coupon tips, organic deals, freebies and more. Martin, owner and blogger for SouthernSavers.com, has three girls aged 4 and under. Her site teaches readers how they can feed their family for less money than they ever thought possible. Anderson lives in the Washington D.C. area and is dedicated to helping families live well on less.

“I’m really excited to do a live Viva la Value show on the road from a national blogger conference with so many savvy attendees,” Reynolds said. “I am looking forward to sharing my tips and learning other advice on living a value lifestyle through the blogging experts on my show.”

Viva la Value helps listeners achieve a value lifestyle that’s easy and enjoyable through practical savings tips, coupons and coupon codes. Segments air the first Thursday of each month at 3 p.m. ET. Shows will be archived on the site for later access. For more information, please visit http://www.divatoolbox.com/diva-toolbox-radio-/hosts/1988-lisa-reynolds-viva-la-value.html.

Reynolds is a busy working mom who lives and breathes the savings-oriented lifestyle she talks about on her radio show. When she’s not at work, Reynolds is cheering for her sons at flag football games, hosting dinner gatherings with friends and family, and actively participating in her church community. She is also an avid cook with a philosophy of keeping it simple – less than five ingredients or meals in less than 30 minutes. She lives with her husband and two sons in Northville, Michigan. Reynolds is frequently quoted in newspaper, magazine and blog articles, and has been featured in Better Homes & Gardens, Forbes, Family Circle, 24/7 Moms Blog and more.

About RedPlum
RedPlum brings consumers relevant offers and good deals on the brands they want most to best stretch their budgets. We deliver deals on a weekly basis to over 100 million shoppers in the mailbox, in the newspaper, in-store and online. At redplum.com, you will find one of the largest collections of printable coupons, coupon codes and savings tips along with the best deals and the sweetest coupons plus trends, tips and inside information on what to wear, buy and do right now. RedPlum is the consumer brand of Valassis, a Michigan-based company that has been delivering savings and value for nearly 40 years. Building upon our wish to help American families, we empower the public to take part in the effort to help safely recover missing children through our America’s Looking For Its Missing Children® program, which appears on our RedPlum products. For more information, visit http://www.redplum.com. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Media Contact:
Mary Broaddus
Director, Investor Relations and Corporate Communications
734-591-7375
broaddusm(at)valassis(dot)com

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