Valencia Group Partners with Digital Travel Marketing Leader Vizergy®

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Group of Upscale Hotels to Reap Benefits of Web Design, Marketing and Consulting

"We look forward to expanding and establishing our brand with the help of Vizergy's marketing" says Wendy Norris, Corporate Director of Revenue and e-Commerce.

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Valencia Group recently selected Vizergy, a leading hotel Internet marketing company, as their online marketing partner. The independent hotel company continues to explore marketing their exclusive collection of upscale hotel brands and Vizergy is proud to be part of that plan. Valencia’s goal is to offer properties that focus on both modern design and classic character, a unique combination that sets them apart. Valencia Group is thrilled to have formed a partnership with a leading internet company to showcase their uniqueness online and ultimately, engage and convert targeted travel shoppers in competitive markets.

Vizergy is providing full-service digital marketing strategies to Valencia, including website design, search marketing, and web analytics & tracking. Valencia’s staff is also utilizing Vizergy’s proprietary Hotel Web Management Platform, where the company can review marketing performance metrics, change website content, monitor their social media presence, and much more. Perhaps most important of all for a growing company trying to establish exclusive brands, is the strategic guidance and market intelligence that Vizergy’s client services team provides each of Valencia’s properties.

Valencia Group currently has two sophisticated brands in urban locales – Hotel Valencia and Hotel Sorella. Vizergy is currently working on both brands, including the Hotel Valencia Riverwalk in San Antonio, Hotel Valencia Santana Row in San Jose, and Hotel Sorella CITYCENTRE in Houston. Vizergy has been instrumental in producing the company’s corporate portal website.

“Our properties are so unique, as we blend modern designs of today with timeless hospitality and service of the past,” said Wendy Norris, Valencia Group’s Corporate Director of Revenue and e-Commerce. “We look forward to expanding and establishing our brand with the help of Vizergy’s marketing. From their experience, to their talented team, to the data and intelligence they provide, we’re confident they’ll make our online presence match our terrific properties. In fact, the strategies and tactics they’ve put in place are already paying dividends.”

About Valencia Group

Houston-based Valencia Group provides management, development, branding and repositioning services for independent, full-service boutique hotels owned by the company, in addition to third parties. Recognized both nationally and internationally for their exceptional service and style, Valencia Group hotels fuse a crisp, globally inspired modern design aesthetic with warm Mediterranean influences. Valencia Group continues to forge a niche with anchor hotels in mixed-use environments where the right balance of residential, restaurant, retail and office coalesce to create full spectrum accretive value in sought after urban settings. Signature properties such as Hotel Valencia Santana Row in San Jose, CA, Hotel Sorella CITYCENTRE in Houston, TX and Hotel Valencia Riverwalk in San Antonio, TX have become destinations and gathering places within their respective communities, some further benefitting from and enriching their location within the cultural heart of a city. 2013 marks a year of substantial growth for the company with the second Sorella - Hotel Sorella Country Club Plaza – slated for a fall opening in Kansas City, MO and the launch of a new concept: Lone Star Court. A 21st Century reinterpretation of the nostalgic motor court, Lone Star Court will premier in summer 2013 with an Austin flagship in The Domain. For more information, please visit http://www.valenciagroup.com.

About Vizergy®
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.

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Amy Trench

William Bellis
Vizergy
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