Flowers For Everyone Helps to Make Valentine's Day Last Longer!

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"These tough economic times we are all facing in 2009 has not seemed to have reduced the demand for Valentine's Day roses and flowers," says Ryan Primrose, Managing Director of Flowers For Everyone - one of Australia's leading online florists.

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Many of our customers tell us that they wish to remain positive and upbeat as well as give lot's of love and pleasure to their special valentine with beautiful flowers to lift the spirits of loved ones.

"These tough economic times we are all facing in 2009 has not seemed to have reduced the demand for Valentine's Day roses and flowers," says Ryan Primrose, Managing Director of Flowers For Everyone - one of Australia's leading online florists.

Ryan went on to say, "Many of our customers tell us that they wish to remain positive and upbeat as well as give lot's of love and pleasure to their special valentine with beautiful flowers to lift the spirits of loved ones."

"Not surprisingly red roses continue to be the most popular flowers for Valentine's Day, but there is still demand for all the coloured roses and other types of seasonal flowers, as well as the customary box of chocolates and a Teddy Bear."

During the summer months there is always a wide variety of flowers available to choose from, however, as it is normally very hot around Valentine's Day so you do need to care for your flowers, so Ryan Primrose has put together nine important tips to help Valentine's Day Flowers last longer.

1. Buy the best flowers from the best florist
To help make Valentine's Day flowers last and brighten the home or office for more than a day or two, buy flowers from a qualified florist to ensure you get the best quality flowers or arrangement.

2. They will last if cared for
When you have flowers delivered or take them home or to the office, unless they come as an arrangement, make sure that you wash your vase and add fresh water before cutting the flowers and arranging them. For arrangements, always check the water level daily to ensure that the oasis is moist and so it will provide nutrients to the flowers.

3. The Vase
Your vase should be tall enough to cover up to half of the flower and greenery stems and remember you can always trim the stems to fit the size of the vase. The size of the vase doesn't matter as much as its cleanliness, so make sure it has been cleaned thoroughly, as any left over bacteria can shorten the life of flowers and always make sure that you thoroughly rinse any soapy residue out of the vase.

4. Prepare your vase
Fill the vase with enough cool water so that it will cover at 10 -15cms of the stems. You can use packaged flower and plant food sachets that will increase the life of the flowers and greenery, alternatively, use aspirin. When using aspirin simply crush two uncoated aspirin between two spoons and add to the water in the vase. Stir in the flower and plant food or aspirin into the water for a minute before adding your flowers.

5. Trim the ends of your flower and greenery stems
Before placing the flowers and greenery in a vase, immerse the stems in cool (room temperature) rather than cold or warm water, then after a few minutes of immersing them in the water trim each stem to the size that will fit the vase with a pair of sharp scissors.

Always make a diagonal cut (at a 45 degree angle) on the stems so that all of the ends are pointed, as increasing the surface area of the flower or greenery stem that is exposed to the water allows each stem to take in more water and they will last longer.

6. Remove excess greenery leaves
Greenery leaves submerged below the water line in the vase are major contributors to the development of bacteria in the water in the vase, and will most assuredly shorten the life of the flowers and greenery. Be sure to remove any leaves that are below the level of the water to reduce the risk of bacteria. If any leaves fall into the water whilst filling the vase, remove them immediately.

7. Keep the water in the vase fresh and clean
Remove flowers and greenery from the vase every one to two days and add fresh water (with plant food and/or aspirin). If a layer of scum begins to develop on the walls of the vase at or below the water level, remove the flowers and greenery and clean out the vase with a mild soap and water. Then be sure to rinse the vase thoroughly, and then add fresh water before the flowers and greenery are rearranged.

8. Keep flowers away from heat
Always ensure that the flower arrangement is kept away from direct heat. Ideally move arrangements away from the areas where they will be exposed to direct heat from the sun and no ventilation. Where ever possible keep them in a shaded cool area of the house or office. If your home or office is air conditioned, it is likely that they will not last a long where fresh air ventilation is non existent.

9. Remove flowers and greenery that is wilting or dying
Check the flowers and greenery each day and remove any that may be wilting or dying, in this way the remaining flowers and greenery will last longer.

A very special offer from Ryan Primrose and the team at Flowers For Everyone

To make Valentine's Day last well beyond February 14th, 2009, Ryan Primrose is giving his Australian based customers three chances to have $100.00 worth of flowers delivered to their special valentine's home or office around the 14th day of every month for a year through until February 14th, 2010.

To find out how to enter the competition to win one of three prizes please visit Flowers For Everyone Valentine's Day Competition.

For more information, please contact

Ryan Primrose
Managing Director
Flowers For Everyone
P: 02 8762 6300    
F: 02 9746 1235
M: 0419 260 729

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