The lighting industry isn’t the same as it was ten years ago, and neither is ecommerce. Mobile commerce is only going to continue to grow, and we want to be growing right there along with it.
Ansonia, CT (Vocus/PRWEB) April 06, 2011
It’s time to turn the light on to mobile commerce. ValleyLighting-CT.com, a Connecticut lighting online store, announces the opening of their mobile lighting store, http://m.valleylighting-ct.com, after careful consideration with their team and customers.
The decision to enter mobile commerce was simple for ValleyLighting-CT.com. With their ecommerce store filled with hundreds to thousands of chandeliers, sconces, flush lighting, and other lighting options, shopping on a smartphone was growing daunting.
“We always strive to have as complete a lighting selection as possible, which is great for our website shoppers, but hard if you’re browsing on a smartphone. Our lighting mobile site brings the best of both worlds together – great selection and easy navigation,” explains Frank Capasso, of ValleyLighting-CT.com.
Capasso and the ValleyLighting-CT.com team had a tough decision to make when it came down to choosing the categories and products for their mobile site. They focused on their customers, analyzing the most frequently visited categories and products. After viewing analytics data, they targeted ceiling lighting, outdoor lighting, bath and vanity lighting, home décor, and lamps. A search box is strategically placed to allow mobile shoppers even faster access to their desired products.
“The lighting industry isn’t the same as it was ten years ago, and neither is ecommerce. Mobile commerce is only going to continue to grow, and we want to be growing right there along with it,” notes Capasso.
View the ValleyLighting-CT.com mobile lighting store at m.valleylighting-ct.com.
ValleyLighting-CT.com was born in 1963 after a Connecticut electrician felt it was time to offer beautiful lighting fixtures to the residents of Ansonia, CT. The business continued to expand over the years, resulting in the current 13,000 square foot lighting showroom it is today. ValleyLighting-CT.com prides itself on having an extensive lighting selection, with Dale Tiffany Table Lamps, Murray Feiss Pendant Lighting, and more. Connect with ValleyLighting-CT.com on Facebook, at Twitter.com/ValleyLighting, and on their blog at Blog.ValleyLighting-CT.com.