The New “Something Blue” for the Budget Bride

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Valpak to feature WE tv’s $100,000 Dream Wedding Watch-and-Play Giveaway and exclusive tips for walking down the aisle for less

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By being creative, taking the time to look for the best deals from coupons and good old-fashioned negotiating, it’s possible to plan a beautiful, classy wedding ceremony and reception the new couple and guests will remember fondly.

With the average cost of a wedding in the United States estimated at just over $23,000, it’s no surprise couples are looking for ways to cut costs – or putting off walking down the aisle altogether – in today’s economy. Valpak, the company consumers have depended on for envelopes packed with great values and exciting offers for more than 40 years, wants to help those soon-to-be brides and grooms go from cheap to chic.

Arriving in mailboxes in early June, the Valpak Blue Envelope® will contain the latest sweepstakes from WE tv, $100,000 Dream Wedding Watch-and-Play Giveaway. The sweepstake supports the premieres of two of the network’s hit wedding series: Bridezillas, entering its seventh season, and My Fair Wedding with David Tutera, debuting for a third season, on Sunday, June 6 at 9 pm and 10 pm, et/pt, respectively. During the June 6, 13, 20, 27 and July 4 telecasts of the series, a key bridal word will appear on screen that viewers then enter online at http://www.WEtv.com to be entered into the sweepstakes. One lucky winner will receive the ultimate dream wedding planned by WE tv’s on-air series host and wedding expert, David Tutera, a six-night/seven-day honeymoon from Endless Vacation Rentals by Wyndham Worldwide and $10,000.

In addition, the savings experts at Valpak and the wedding experts at WE tv offer tips for brides on a budget, and for overall party planning. The tips include:

  •     Primp on a Penny – Amongst the broad array of values in the familiar Valpak Blue Envelope consumers receive in the mail, look for coupons for salons and spas to treat the bridal party before the big day. By saving a few dollars here and there on treats such as manicures, spray tans and calming massages, the entire bridal party will enjoy the day looking and feeling great, without an empty wallet.
  •     Timing is Everything – What’s so wrong with January or March? Consider getting married outside of the peak wedding and prom season to save on everything from photographers to limos to tuxedo rentals. Even venues will offer reduced rates between the holiday season and the traditional spring wedding rush. To save even more, consider not just changing the date – but the time of the event. A brunch reception can save hundreds in venue, food and drink costs over the traditional evening dinner.
  •     Take Floral 101 – Do your homework to learn what flowers are in season and where they’re being shipped from. Flowers grown locally – or as close as possible for cooler climates – will be least expensive. Also, work with your florist to include lush greenery in the arrangements to cut down on the number of blooms needed to create a full look.
  •     Scout for Savings – Always ask vendors if they advertise or offer discounts or promotions. Open your blue Valpak envelope and on Valpak.com to find deals on everything from limo rentals to florists to tuxedos. You never know what’s out there unless you look!

“Every bride’s wedding day should be a day to remember, but it shouldn’t be a financial burden for the new couple’s first year of marriage,” said Deanna Willsey, Director of Corporate Communications for Valpak. “By being creative, taking the time to look for the best deals from coupons and good old-fashioned negotiating, it’s possible to plan a beautiful, classy wedding ceremony and reception the new couple and guests will remember fondly.”

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Enterprises, one of the largest media conglomerates in the United States. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com®, an online site for local savings, which has more than 40 million offer views each month. For more information, please contact 1-800-676-6878.

About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.

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Marsha Strickhouser
Valpak
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Emily Shirden

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