“True Italian” Productions Summit in Vancouver

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Vancouver: ‘Casa Italia’ confab bridges local food movement with authentic Italian, world-class ingredients

North America True Italian Ingredients Summit, Vancouver, BC

With the 2010 Winter Olympics as the backdrop, the Italian Ministry of Agriculture, Food and Forestry Policies, is gathering leading North American food professionals for a two-day conference exploring the nexus between local, sustainable Italian foods and authentic Italian, world-class cooking ingredients.

The first North America True Italian Ingredients Summit, to be held February 22 through the 23, will gather top leaders in restaurant, retail, education and media in a think tank setting at ‘Casa Italia’, Vancouver headquarters of the Italian Olympic Team Committee during the Winter Games.

As a global movement toward locally sourced, sustainably produced seasonable foods gathers steam, the food experts will examine how the new green paradigm squares with traditional regional foodways that are the culinary mainstays of international cuisines.

Restaurant consultant and author, Clark Wolf, moderator of the True Italian Productions Summit, noted that “sometimes you just need Parmigiano Reggiano – the real thing!” According to Wolf, an internationally known authority on sustainable ingredients, “This summit starts the conversation about a new mix, a new way of using the most modern technology and the most ancient wisdom to build a truly sustainable construct for good food – first in North America’s abundance, and then the world.”

Panelists and participants in the ‘True Italian Ingredients Summit’ include: Chef Cesare Casella, Dean of Italian Studies of the Italian Culinary Academy at The French Culinary Institute; Mitchell Davis Ph.D, Vice President, The James Beard Foundation; and Bruce Silverman, Whole Foods Market Regional Vice President for the Pacific Northwest.

The ‘North America True Italian Ingredients Summit 2010’ is presented by the Italian Ministry of Agriculture, Food and Forestry Policies and Buonitalia Spa established by the Italian Ministry of Agriculture to provide the Italian Agricultural and Food System with a control room that is able to reinforce its competitive capacities over the global scene.

The main targets of Buonitalia Spa are the internationalization, promotion and protection of the best agricultural and food products made in Italy, in coordination with all the activities within the sector.

To achieve these targets, Walter Brunello, Chairman of Buonitalia Spa intends to strengthen, through the company’s activity program approved by the Ministry, the perception of the Italian agricultural and food brand in the world and above all, in the market-targets that are a priority for the Country by adding value to the relationship between product and land.

For information about the summit please call Carla Bernardo at MacKenzie Agency Public Relations, (707) 545-3280 or (707) 529-2987.

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Carla Bernardo
MacKenzie Agency
707-545-3280
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