Late Night Mobile Entertainment Leader WAAT Media Selects Vantrix to Streamline Delivery of Mobile Video

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WAAT Media, the world's largest provider of late night entertainment for mobile phones, announced today that it has partnered with Vantrix, a leading provider of mobile video delivery solutions, to facilitate the publishing and distribution of video clips over WAAT Media's mobile media platform, This partnership will greatly reduce the time it takes to publish video content and will ensure unprecedented levels of quality and global device reach.

With Vantrix Store Optimizer, WAAT Media has a best of breed mobile video application and can focus on its core business of providing the best and widest range of content to its customers.

    While WAAT Media and Vantrix have been working together since 2006, WAAT Media's selection of Vantrix Store Optimizer as its video optimization and publishing platform marks an important milestone for both companies.

Camill Sayadeh, co-founder and COO of WAAT Media, commented, "video is the fastest growing content category in our catalog. In order to fulfill the enormous demand for video programming and guarantee a high-quality user experience, we needed a platform that allowed us to automate the editing and publishing of video clips and to optimize their quality for any device anywhere in the world. Vantrix has been instrumental in helping us streamline our video publishing operations, while maximizing our audience reach and delivering the best video quality on a mobile phone."

Vantrix Store Optimizer gives WAAT Media the flexibility to decide how and when to perform its video optimization tasks. Video clips can be adapted in real time when a user accesses the content, and they can also be pre-processed and optimized in batch mode for multiple handset profiles ahead of time, so they are ready to be delivered when a user requests them. In either scenario, Vantrix Store Optimizer automates the workflow through an easy-to-use PC client, thereby providing dramatic efficiency gains.

Allan Benchetrit, Executive VP of sales and co-founder of Vantrix, followed, "With Vantrix Store Optimizer, WAAT Media has a best of breed mobile video application and can focus on its core business of providing the best and widest range of content to its customers."

About WAAT Media

WAAT Media is the world's premier provider of late night entertainment for mobile phones and wireless devices. With on-deck agreements encompassing over 70 major mobile carriers, WAAT Media distributes images, video, mobile TV and mobile games through it Twistbox Games subsidiary to more than 1 billion handsets worldwide. WAAT Media's long-term, exclusive content agreements assure that its programming partners receive a comprehensive mobile strategy across their brand while providing operators and their subscribers with the highest quality mobile entertainment experience. For more information visit and

About Vantrix

Vantrix makes video work. Our focus is to deliver the best customer experience on a mobile phone. Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated content, video share, and any other type of multimedia in mobile and other digital platforms. And we do it in a way that helps our customers choose and implement the right business model for their multimedia services.

Leading companies like ABC News, Orange, T-Mobile and The Weather Channel already trust Vantrix to satisfy their mobile media needs. You shouldn't have to worry about which mobile phones your customers have, and you shouldn't have to compromise on how you deliver video and other media to them. Whether it's on-deck or off-deck, premium-based or ad-supported, push or pull, we put video to work for you. This is our promise and our commitment. Vantrix is headquartered in Montreal with offices in New York, London, Dubai and Bangalore.

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Vijay S. Chattha
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