VDP Complete Available for Printers in Marketing Partnership Program

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VDP Complete, the turn key, all inclusive marketing system that combines the power of detailed analysis, variable data printing direct mail, unique URLs, personalized web pages, permission based marketing, and real time email alerts, is now available to all printers in a partnership program. VDP Complete, which includes both VDP Mail and VDP Web, is the easy solution for printers who want to offer their customers full marketing services without adding infrastructure and overhead.

After a successful pilot, the VDP Complete™ Printing Partnership Program is now available nationwide to bring variable data printing capabilities that feature multiple runs, unique web addresses (URL’s) and personalized landing pages to any printer or marketing firm. The program includes both VDP Mail™ and VDP Web™ and is the easy solution for printers who want to offer their customers full marketing services without adding infrastructure and overhead.

Now firms that wish to provide variable data printing, opt-in marketing and the web can do so without making a large capital investment. One key advantage for printers is that the VDP Complete system consists of multiple print runs which mean one sale results in six to twelve jobs. Multiple jobs from various clients are combined into one large run which decreases set up and downtime. Marketing firms can utilize these turn key marketing campaigns to supplement their own expertise and round out client campaigns. The VDP Complete program can easily blend into any marketing mix and is a far more powerful tool than traditional direct mail alone.

The VDP Complete website features a powerful ROI tool that allows the effectiveness and cost of each campaign to be calculated. The retail prices of the program are posted and there is an aggressive revenue split. Combining highly targeted messages and customized content has been shown to dramatically improve response rates and drive a higher return on investment.

About JFM Concepts:

JFM Concepts is a full service direct marketing firm that provides all the components of highly successful direct mail campaigns. In-house experts and carefully vetted partners execute all aspects of the campaign including concept, copy, design, art, web development, printing, mailing and reporting.

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James Michelson
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