Vector Marketing Sales Representatives Sing Praises of Cutco Cutlery in 'The Cutco Rap'

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It’s not everyday that people get so excited about their jobs that they want to sing about them. But that’s just what the student representatives of Vector Marketing, the sales division for Cutco Cutlery, did in a recent video they posted on YouTube. The students titled the video, “The Cutco Rap.”

These kids have a lot of belief in what they do. They believe in the quality of the Cutco product, and they believe in the sales opportunity

In the video, Vector Marketing sales representative Robert Santangelo of Massapequa, New York, sings the virtues of Cutco Cutlery, to the tune of the famous rap song "Out of Control" by 50 Cent. In the video, Santangelo raps about Cutco, "the world's finest cutlery." Santangelo is a student at Molloy College in Rockville Center, New York and is also a rapper who is in the process of being signed to a record label.

Five other Vector Marketing representatives also dance in the video. Two other Vector representatives recorded it at their sales office located in Levittown, New York.

"These kids have a lot of belief in what they do. They believe in the quality of the Cutco product, and they believe in the sales opportunity," said Mike Coscetta, Division Manager for Vector Marketing's New York region. "In fact, most of these people are currently in our management training. It's really cool to see that they believe so much in selling Cutco that they made this video."

The video can be viewed at http://www.youtube.com/watch?v=b9xcthpzXCY.

About Cutco Cutlery and Vector Marketing

Cutco Cutlery is a 59-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company's sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. The company's sales force is made up of approximately 40,000 students. More than 13 million US households have a Cutco product.

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Diana Laverdure
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