Vedante is a company committed to saving lives by increasing nighttime visibility and decreasing accidents through education, awareness campaigns, and 'fashion that reflects well on you.'
Boulder, Colorado (PRWEB) October 06, 2011
Sears and Vedante are addressing nighttime safety with a pro-active approach and introducing Vedante’s super reflective products for pedestrians, bicyclists, joggers and pets to their online shopping experience.
Vedante’s colorful and super reflective Pop Bands, cat collars, dog collars and dog leashes have been top sellers at Amazon.com for over 3 years.
Sears recently joined a growing list of retailers looking to cash in on Amazon's battle with state governments over collecting sales tax, asking Amazon’s affiliates living in states recently cut off by Amazon.com to direct their online traffic to Sears.com. Sears created an affiliate program called Sears Affiliate Team.
Barbara Kantor, CEO of Vedante, attributes much of their success on Amazon.com to bloggers and comparison shopping engines that participate in Amazon’s affiliate program. She said “We are very excited about having the same opportunity with Sears.com”
Products and Pricing:
- People Products – Vedante’s reflective Pop Band are made with 3M’s Scotchlite. These fashionable and colorful bands are popular due to their highly effective and reflective design. These stylish items go on like snap bands. Versatile and fashionable, they are easy to carry anywhere at any time. Available in yellow or white (reflective up to 1,500 feet), tangerine (reflects up to 1000 feet) as well pink, red, blue and green (reflective up to 500 feet). Pop Bands can be seen in the face of auto headlights at a much greater distance than the majority of their competitors. Medium is the standard size with large available for larger people or for fitting over jackets and bulky clothing. They are available in two sizes: medium and large. Retail price is $12.98 - $13.98 for a package of two.
- Pet products – Collars and Leashes are reflective up to 1500 feet whereas the majority of products currently on the market are reflective from 200-600 feet. Quality materials and manufacturing give Vedante’s pet products a competitive edge over anything on the market in both reflectivity and durability. The reflective dog and cat collars come with a bonus glow in the dark tag for added visibility when pets are in the yard or a dark hallway. An Amazon reviewer states that “I no longer trip on my cat in the middle of the night”. Pricing for pet products ranges from $11.98 - $45.98
CEO Barbara Kantor founded Vedante in 2006. Barbara's inspiration came during an evening walk when she witnessed a pedestrian being struck by a car. The pedestrian, in a cross walk, was unaware of the driver's inability to see her. Deeply impacted by what she saw, Barbara delved into research on safety and visibility and then studied reflective products that were currently on the market. Barbara's research and her 25 year background in fashion design led to her development of Vedante reflective safety products that are attractive and easy to use.
Vedante is a company committed to saving lives by increasing nighttime visibility and decreasing accidents through education, awareness campaigns, and "fashion that reflects well on you."
Vedante has consistently ranked among the top 10 best sellers in the United States at Amazon.com in its respective categories for super-reflective POP BANDS and pet accessories. To locate a local retailer visit http://www.vedante.com as well as at Sears.com.
For safety tips, deal alerts and fun stories follow Vedante on:
Vedante Pet Products on Facebook: http://www.facebook.com/Vedante.Pet
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