Vegetable Soup for the Soul: Fig Food Soup Coupons on CommonKindness Generate Charitable Contributions this Holiday Season

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Soup lovers who buy organic, 100% plant-based Fig Food soups using CommonKindness coupons make a donation to their favorite nonprofit and save a dollar at the same time.

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Fig Food Co. encourages people to eat more plant-based foods to help reduce the proliferation of greenhouse gases and improve the environment.

Fig Food Co. soups are vegan, yet so delicious that meat-eaters won’t miss the meat.

More of a movement than a company, Fig Food Co. ( is the manifestation of president and founder Joel Henry’s vision of a high quality food production system that gets people eating delicious food that’s good for them and is also gentle on the planet. All Fig Food is organic, kosher and made from vegetables, beans, lentils and grains grown in North America.

In the spirit of the holiday season, Fig Food Co. has placed soup coupons on CommonKindness ( that enables everyone to make donations to their favorite charities while they save money on their purchase.

“Fig Food Co. gives us delicious plant-based food made with methods that have low environmental impact,” said Sarah Schloemer, president of CommonKindness. “The food industry is also labor-intensive, so the company is creating much-needed jobs in the US. Joel, in fact, maintains a list of the organic ingredients he needs on his website and encourages farmers to contact him directly.”

Eating Plant-Based Foods Reduces Greenhouse Gases
Henry built Fig Food Co. to encourage people to eat more plant-based foods to help reduce the proliferation of greenhouse gases and improve the environment. He points out that organic agriculture requires 19 percent less energy than conventional agriculture for comparable yields.

“Current animal-related agricultural practices are responsible for 18 percent of total greenhouse gas emissions,” said Henry, pointing out that this represents a higher share than the total greenhouse gas output of the entire transportation industry.

Indeed. The farm animal production sector is the single largest anthropogenic user of land, contributing to soil degradation, dwindling water supplies, and air pollution, according to a report by Humane Society International. Fig Food Co. provides leadership in the environmental movement and encourages people to augment their diets to include more plant-based foods instead of animal-based products.

“In addition to the environmental benefits, people feel good about eating plant-based foods for many other reasons—and they eat vegetarian items more when they taste great,” said Schloemer. “Fig Food Co. soups are vegan, yet so delicious that meat-eaters won’t miss the meat.”

Henry says Fig Food Co. is also about making connections. He believes that electronic devices can create barriers to communications, yet he is impressed with the way CommonKindness uses technology to bring people together.

“CommonKindness has created a real, tangible capability to touch other people’s lives,” said Henry. “There are a slew of ways to distribute coupons today, but CommonKindness presented Fig Food a way to both distribute coupons and give back to our community. What better way to celebrate the holiday season.”

Fig Food Co. makes a number of ready-to-eat and condensed soups, including:

Chickpea, Tomato and Thyme Soup
A classic from Italy’s Umbrian region, this soup combines the delicate sweetness of chickpeas with a broth of tomato, extra virgin olive oil and thyme.

Kabocha Squash Soup
Kabocha (pronounced kah-BOH-chah) is an exceptionally sweet and buttery squash. Fig Food adds a zesty broth, nutmeg and a kiss of cinnamon to its kabocha soup to make any day a holiday.

Mexican Bean and Rice Soup
Evocative of the Mexican countryside, this soup mixes smoky pinto beans with brown rice and spinach into a savory chitpolé broth.

Nonna’s Minestrone Soup
Invite the aroma of Nonna’s kitchen into the home with Nonna’s Minestrone Soup, which combines creamy borlottie beans, a potpourri of vegetables and Nonna’s special blend of herbs and spices.

Split Pea and Potato Soup
Like a trip to your favorite local diner, this classic soup—guaranteed to warm the bones in the winter—contains flavorful green split peas, Yukon gold potatoes and a pinch of thyme.

Yucatan Black Bean Soup
Epazote—a Mexican herb—and pasilla chile echo the Mexican / Caribbean origins of this sumptuous soup. Black beans, tomatoes, unpeeled Yukon Gold potatoes, and diced onion make it a filling, gluten-free meal. Serve with a slice of lime, avocado or fresh cornbread.

Condensed Split Pea Soup
Just add water to this savory gluten-free classic made with organic split peas and veggies. Garnish with cayenne pepper, a drizzle of olive oil or crusty bread.

Condensed Wheatberry Soup
Slow cooked to perfection, Fig Food’s Wheatberry Soup is the ultimate comfort food. Garnish with parsley or accompany with chopped Swiss chard or tofu.

Fig Food is available at Whole Foods Markets, Earth Fare and other natural food retailers.

How CommonKindness Coupons Work
To use printable grocery coupons for Fig Food Company’s soups, shoppers simply go to, select the coupons they want, print them out, and head to the store. Twenty percent of the coupon distribution fee is given to the nonprofit group of the shopper’s choice for each CommonKindness coupon they redeem at the cash register.

About Fig Food Co.
Certified organic and kosher, Fig Food’s 100% plant-based soups Fig Food Co. is a movement seeking to improve the health of people and planet by promoting the consumption of sustainably-grown, plant-based food.

The highly memorable Fig Food Co. name honors farmers, especially organic farmers, who founder Joel Henry feels are heroes. Figs may be the first domesticated agriculture products, and throughout history they have represented feeling prosperity, healthy, luck and longevity. Plus, they are delicious.

To learn more, go to, follow Fig Food Co. on Facebook and Twitter, or call (855) FIG-FOOD.

About is the new online grocery coupon website that operates on the principle of kindness and aims to benefit consumers, nonprofit organizations and brands. CommonKindness is revolutionizing the online coupon industry by eliminating coupon loading and change costs, charging brands only for coupons redeemed and donating 20% of its revenue to nonprofit organizations chosen by CommonKindness shoppers.

To learn more, go to or call (415) 729-9658.

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Sarah Schloemer
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