Our goal was to present the core message around fleet efficiency in a meaningful, impactful way
Washington, DC (Vocus) February 2, 2010
Companies with vehicle fleets can cut costs and carbon pollution by following a few simple steps as outlined in a new video from Environmental Defense Fund (EDF). The video, titled ''The Power of Scale,'' visually depicts how small actions done by many can result in big changes for the corporate bottom line and the health of the planet.
''Companies need clear and compelling tools to help ‘green’ their operations,'' said Jason Mathers, project manager at EDF. “Innovation is a cornerstone of our work at EDF, and we’re constantly working on new ways to help companies move towards sustainability. With this new video, we’re able to communicate a complex message in a creative way and bring the notion of ‘green fleets’ to life.”
Fleet efficiency has become an increasingly important issue for corporations as they look for opportunities to reduce their environmental impact. Currently, there are over 3 million corporate fleet vehicles in the United States emitting 45 million metric tons of carbon dioxide per year. ''The Power of Scale'' demonstrates that companies can reduce their corporate fleet emissions by 6 million metric tons per year and collectively save over 2 billion dollars.
''The Power of Scale'' video was produced by stresslimitdesign, a digital development agency specializing in interactive design, branding and marketing. The video uses stop-motion animation of models, combined with real-life time-lapse photography, leveraging sophisticated, innovative techniques for video production.
"Our goal was to present the core message around fleet efficiency in a meaningful, impactful way,” says Justin Evans, founder at stresslimitdesign. “We want people to watch this video and have a better sense of the steps they can take -- as professionals or consumers -- to incorporate sustainability into their everyday lives.”
The video is accessible at EDF’s website: http://edf.org/greenfleet .
Environmental Defense Fund, a leading national nonprofit organization, represents more than 700,000 members. Since 1967, Environmental Defense Fund has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. Environmental Defense Fund has a 20 year track record of success in partnering with business. To maintain its independence and credibility, Environmental Defense Fund accepts no money from corporate partners; generous individuals and foundations fund its work. For more information, visit EDF.org.
Follow our blog at blogs.edf.org/innovation -- We’re also on Twitter: twitter.com/EDFix