Kickstarter Helps the Velveteen Rabbit to Become Real

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Horse Fly Studios a media and design house announces the product launch of The Velveteen Rabbit Plush Toy with the help of Kickstarter.com. Originating from the self-produced and self-distributed short film of The Velveteen Rabbit, the plush toy has found new opportunities with Kickstarter, a marketplace that helps funds creative ideas and ambitious endeavors.

The Velveteen Rabbit 20" Plush Toy

Kickstarter allows small creative businesses... to minimize the risk of product development by raising capital through crowd funding preorders.

Horse Fly Studios a media and design house announces the product launch of The Velveteen Rabbit Plush Toy with the help of Kickstarter.com. Originating from the self-produced and self-distributed short film of The Velveteen Rabbit, the plush toy has found new opportunities with Kickstarter, a marketplace that helps funds creative ideas and ambitious endeavors.

Horse Fly Studios developed the first live action with stop-motion animation version of The Velveteen Rabbit in 2007. The movie found success in film festivals all over the world and produced a demand to distribute the film and plush toy.

Kickstarter allows small creative businesses such as Horse Fly Studios to minimize the risk of product development by raising capital through crowd funding pre-orders. Traditionally the funding of prototyping, minimum order quantities, production materials, and safety testing cost more than small firms can cover or risk. With Kickstarter creative projects now become possibilities.

For the Velveteen Rabbit Plush Toy to become Real $5000 needs to be raised in an all-or-nothing funding format to cover the initial production costs of the first 1000 rabbits. With a range of rewards offered to backers, their are many options for people to help make this project possible. For $1 pledges or more, backer of the project will receive an eBook of the original story; For $25 pledges, backers receive a Digibook (DVD + Storybook) and eBook; For $50 pledges, backers will receive the Velveteen Rabbit Plush Toy and eBook; For $75 pledges, backers will receive the eBook, Digibook and Plush Toy; For $200 pledges, backers receive a Limited Edition handcrafted sculpture of the Velveteen Rabbit, and an eBook, Digibook, and Plush Toy; For $1000 pledges, backers will receive a private screening, reading of the story and behind the scenes look at the project in a theater in Vancouver Canada, as well as eBook, Digibook, Plush Toy, and Limited Edition Sculpture; For $10 000 pledges, backers will have the filmmaker and designer fly to the supporters location and host a private screening and behind the scenes look at the project in their home, as well as eBook, Digibook, Plush Toy, and Limited Edition Sculpture.

Filmmaker Denise Quesnel describes her film as trying to achieve a timeless quality. “In valuing classical storytelling, we wanted this quality to be reflected in the design of the products we create." Described as being a modern antique, the eBook, Digibook and Plush Toy capture the integrity of the story with timeless design.

Horse Fly Studios has an established history of working with international rabbit rescues and advocacy groups. With the success of this project, they intend on continuing their commitments to promoting rabbit welfare.

The Velveteen Rabbit, WATCH the movie, READ the story, and CONNECT with further content at http://www.thevelveteenrabbit.ca.

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Denise Quesnel
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