Cause marketing is expanding rapidly because consumers, especially younger ones and women, want to buy products from socially responsible businesses.
New York, NY (Vocus) March 4, 2010
Cause marketing helps nonprofits increase their revenue and businesses broaden their customer base. But it's a partnership between different cultures. Both sides need to be clear about the ground rules for implementing such a marketing campaign.
Venureneer's latest free webinar, Cause Marketing Partnerships: Crafting the Ask will guide nonprofit leaders, small business owners, and corporate social responsibility professionals in the steps needed after the decision is made to try a cause-marketing partnership.
"Cause marketing is expanding rapidly because consumers, especially younger ones and women, want to buy products from socially responsible businesses. They want to feel good about their buying," says Geri Stengel, founder of Ventureneer. "Young consumers are forming their buying and donating preferences now. These preferences can last a lifetime They are exactly the market both nonprofits and businesses need to penetrate. Cause marketing is the way to do it."
Because of its potential to raise money and expand markets, it's a topic that should be of interest to nonprofit leaders, small business owners, and corporate leaders: They all need to tap into that all important Gen Y market.
The webinar will be taught by Brittany Hill, managing director of the Blueye Project, which launched Cause Minded, a resource for nonprofit professionals.
Hill, who was named a top young entrepreneur by the Stevie Awards, has worked in both the nonprofit and corporate sectors so she understands the needs of both.
The webinar will provide a tactical approach to building strong cause marketing partnerships – from the initial approach through campaign execution and stewardship.
The best practices of cause marketing -- the ones that work for both nonprofits and their business partners -- will be clearly explained.
“Once an organization decides to venture into cause marketing, many are left wondering ‘how do I’,” said Brittany Hill, Managing Director of Blueye Project. “Learning how to approach corporations and knowing what to ask of them is sometimes half the battle. In ‘Crafting the Ask’, we’ll tackle both issues and also help attendees walk away feeling well-equipped to seek out appropriate partnerships for their organization.”
Nonprofit professionals, business owners, cause marketers, and corporate social responsibility professionals -- in short, anyone who has wondered about cause marketing -- will benefit from the seminar.
The free webinar will take place from 1 to 2 p.m. EST on Wednesday, March 24. Register here.
About Geri Stengel
Geri is founder of Ventureneer, an online education and peer support service. An adjunct professor at The New School, she honed her online experience at companies like Dow Jones and Physicians’ Online. Geri co-founded the Women’s Leadership Exchange and is president of Stengel Solutions, a consulting service for social-impact organizations.
Ventureneer.com provides non profit and small business advice as well as entrepreneurial and non profit training through a new approach to learning: a blend of traditional, formal instruction with informal, peer learning that takes advantage of Web 2.0 technology to capture and share knowledge. Ventureneer's customized blogs, virtual classes, peer-to-peer learning, coaching, web events and articles help entrepreneurs make faster, better decisions for their enterprises.
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