More and more research shows that altruism is instinctive. Non profits must make the most of that instinct, not just during the holidays but year round.
New York, NY (Vocus) December 16, 2009
Don't let that volunteer get away! According to Ventureneer.com, too much holiday good will is wasted when extra volunteers and unneeded perishable donations are turned away during the holidays. Non profit leaders need to hold onto that excess and use it throughout the year.
“More and more research shows that altruism is instinctive,” says Geri Stengel, founder of Ventureneer. “Non profits must make the most of that instinct, not just during the holidays but year round.”
In her blog, Vistas, Stengel addresses this issue, citing opportunities and issuing challenges to non profit leaders. One such challenge: Non profit executives can set an example when they write their personal holiday wish-lists. Imagine, if all the board members of non profits were to forego gifts from business associates in favor of donations to the non profits they lead?
Beyond the seasonal donation lies the bigger challenge: Spreading good will and generosity throughout the year, capturing the excess volunteer hours for use in June, July and August.
As requests for donations mount and the economy continues to tremble, a new way of thinking, like Stengel's, may be the answer.
About Geri Stengel
Geri is founder of Ventureneer, an online education and peer support service. An adjunct professor at The New School, she honed her online experience at companies like Dow Jones and Physicians’ Online. Geri co-founded the Women’s Leadership exchange and is president of Stengel Solutions, a consulting service for social-impact organizations.
Ventureneer.com provides small business advice and non profit training using a new approach to learning: a blend of traditional, formal instruction with informal, peer learning using Web 2.0 technology to capture and share knowledge. Ventureneer's customized blogs, virtual classes, peer-to-peer learning, coaching, web events and articles help entrepreneurs make faster, better decisions for their enterprises.