Veria TV Develops New Strategic Partnership

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Veria Enters Agreement with YOGA Magazine

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wellness begins with understanding natural ways of living and a desire to live in harmony with the natural world.

Veria TV, a leader in health and wellness television on DishNetwork and Verizon FiOs, today announced its partnership with YOGA Magazine, an authoritative voice on the subject of yoga for both novice and experienced yoga participants. This strategic partnership allows both members to bring the message of health and wellness to an even larger audience.

“We have invested in developing an infrastructure in the USA and partnering with the industry's best suppliers. Key to this was the alliance with Veria TV as a partner who understands the yoga market and the impact of allying our two mediums,” says editor Jim McGinley. “We are pleased to discover these traits with Veria TV.”

Since its inception, YOGA Magazine has surpassed sales expectations, growing rapidly through word of mouth. Backed up by a reputable editorial team the magazine continues to feature high-profile yoga teachers and celebrities as well as students and practitioners from the grass roots community. Veria TV also carries a program dedicated to Yoga called Yoga for Life, where host Kurt Johnsen has designed a No-excuses regimen to fit every lifestyle, incorporating techniques for all fitness levels where body transformation is secondary to wellness and lifestyle benefits.

“Our relationship with YOGA Magazine aligns our very similar interest of encouraging a healthy mind and healthy body,” said Subroto Bhattacharya CEO, Veria Media, “We are delighted to deliver this message alongside YOGA Magazine.”

With yoga as its core theme, the magazine also dedicates 25% of editorial space to alternative/ complementary therapies, new scientific and medical research and related spiritual disciplines including Kabbalah, Zen and Buddhism. Lifestyle related areas covered include fashion, beauty, music, travel, food, yoga studios and profiles, yoga props, beauty products, CDs, DVDs and books for home and school practice.

Today, YOGA Magazine is a growing market-leader with monthly paid national distribution to the U.S and Canada. YOGA Magazine’s national circulation is 100,000 paid subscribers and 125,000 with selected newsstand presence.

ABOUT VERIA
Veria is the primary consumer brand of Natural Wellness USA, a wholly owned subsidiary of one of India’s most prominent businesses, the Essel Group. Based in Arlington, Texas, Veria is a growing natural health and wellness company combining Veria TV, local wellness centers, a lifestyle-focused website and an all-natural product line. Veria’s guiding principle is that "wellness begins with understanding natural ways of living and a desire to live in harmony with the natural world.”

Veria TV is a television network of original natural wellness lifestyle programming, now available on DISH network channel 218 as well as channel 162 on Verizon FiOS. For more information on content and program schedules, visit http://www.veria.com/on_tv.html.

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Vibha Chopra
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