As soon as enough consumers start recognizing and demanding great oils like those sourced and imported by Veronica Foods, the market will start treating true extra virgin olive oil as a premium gourmet product...
Past News ReleasesRSS
Berkeley, CA (PRWEB) December 05, 2011
Please join Tom Mueller and the Bradley family in celebration of the much lauded and anticipated release of his book, "Extra Virginity: The Sublime and Scandalous World of Olive Oil".
In conjunction with Veronica Foods Company, Amphora Nueva Berkeley Olive Oil Works will be hosting an afternoon book signing and New Harvest olive oil extravaganza and tasting from 2pm-6pm on December 10, 2011. During this event Mueller will be signing books and speaking at both 3pm and 5pm.
Mueller’s first book, "Extra Virginity", is an engrossing expansion of his groundbreaking article “Slippery Business” published in The New Yorker in 2007. His book masterfully tackles the complex issues surrounding olive oil in this expanded sequel and the ongoing quest to expose the olive oil fraudsters while celebrating the quality olive oil revolution which is currently well under way in the United States.
Veronica Foods Company (http://www.evoliveoil.com) and Amphora, both owned and operated by the Bradley family, are prominently mentioned in the book as game changers, trail blazers, and reformers in the United States olive oil market. Here is a personalized message from Mueller himself:
“Driving change from below, by educating customers, will reform the olive oil market far faster than government regulation or oversight from above. As soon as enough consumers start recognizing and demanding great oils like those sourced and imported by Veronica Foods, the market will start treating true extra virgin olive oil as a premium gourmet product and an elixir of health, instead of an industrial fat as it’s currently considered by many oil dealers. People who know and sell fine oil and encourage customers to try before they buy, are at the front lines of a revolution in olive oil quality that is sweeping America.”
Please join the Bradley Family and Tom Mueller in celebration of this olive oil revolution as we taste dozens of the finest, freshest oils form around the world at Amphora Nueva located at 2928 Domingo Avenue Berkeley, CA 94705. Questions? Call (510) 704-9300.
# # #