It is an honor to be included with such bright individuals
Phoenix, AZ (Vocus) June 30, 2010
Organizations that want to use content marketing to engage with their prospective and existing customers now have a new resource for how-to information.
The Content Marketing Institute (CMI), developed by Junta42, is a collaboration of the brightest minds to give B2B and B2C marketers real-world, how-to advice in all areas of content marketing:
- Content strategy
- Content creation
- Content promotion and distribution
- Content management
- Content measurement and analysis
CMI is based on the belief that no one person has all of the answers, but collectively we can help each other achieve business success through content marketing. Therefore, we are partnering with a number of experts in all areas of content marketing.
“It is an honor to be included with such bright individuals,” said Arnie Kuenn, president and founder of Vertical Measures. “Junta42 has set the bar high in the field of content marketing, and we strive to meet those standards on a daily basis. In addition, I couldn’t be more proud to have a member of our team contributing as well. Our team continues to gain recognition outside the office and certifications beyond what is asked of them and that passion comes through in our work and the results we achieve for our clients.”
CMI is founded by Joe Pulizzi who is at the forefront of the content marketing revolution. He is co-author of THE handbook on content marketing, Get Content Get Customers and founder of Junta42, a free service where marketers can be matched with experts to help them create and deliver content marketing.
”Social media engagement and search engine marketing are such critical elements to most content marketing strategies,” says Pulizzi. “Arnie and Elise have really useful insights to share. I’m thrilled they are part of the team.”
In addition to focusing on popular online and social media tactics, the site also features less-covered, but equally-important areas of mobile, print and in-person content marketing.
The site features a daily blog that shares tips on improving content marketing and provides samples of great content and case studies of how companies are executing their content marketing strategies.
Content marketers and business owners can sign up for CMI posts for free.
Junta42, the independent authority on content marketing, brings clients and vendors together through its custom publishing service, replacing the lengthy RFP process. Project posting is free and includes custom magazines, content microsites, blogs, white papers, enewsletters and over 20 other custom content project categories.
About Vertical Measures
Vertical Measures is a strategic Internet marketing company, located in Phoenix Arizona, offering link building services, SEO, content marketing, social media engagement, and search engine marketing for businesses of varying sizes. Vertical Measures provides marketing expertise to businesses, universities and agencies world-wide.