Second Patent Awarded to Vortaloptics for Vertical Search Software

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Vortaloptics Inc., a software development company, has been awarded its second patent for its vertical search software. This patent allows for specific prioritization of indexed databases by websites in order to provide more relevant results for its end users. Its application is particularly useful in vertical search and local search services.

Vertical Search vs. Generic Search Comparison

Businesses can now custom-design search databases that specifically fulfill their unique niche and easily modify the content in real-time to produce the most relevant and fine-tuned search results pages.

Vortaloptics has been awarded its second patent for its vertical search software. The patent allows for better control of search data sources and how they are displayed for the end user.

Typically, search engines provide little option for selectively presenting search results from multiple data sources that vary in their structure and content. Vortaloptics sought to solve this limitation by building a more flexible approach to merging and presenting search results from multiple data sources – for the benefit of the website’s business model and its end users.

The first patent awarded to Vortaloptics dealt with its Software as a Service (SaaS) interface that provided the website administrator immediate control over search results in real-time and enabled specific keywords to be associated with specific URLs within a database.

This second patent builds on the software platform, providing deeper control for websites over their on-site search engines. Most search indexes are not the product of a single data source, but rather multiple data sources of varying content and structure. Vortaloptics research and user trends reveal that search engine relevancy is best manipulated and prioritized by humans, not algorithms. Different businesses will have different goals for their website and their on-site search engines. Thus, the business model of a website and the intent of its end users will determine the most effective prioritization of its search engine data sources.

“As with the first patent, controllability was a major impetus for creating our vertical search data source management tool. This allows any business to build a search engine that is a compilation of the data sources that best reflect their goals and the needs of their users, and gives them the ability to accurately assign fixed priorities to those data sources,” says David Gosse, CEO of Vortaloptics and co-author of the patent. “Businesses can now custom-design search databases that specifically fulfill their unique niche and easily modify the content in real-time to produce the most relevant and fine-tuned search results pages.”

For instance, a vertical website such as a regional golf club that sells golf equipment and pro golf lessons may wish to amplify their revenues by expanding their web presence through e-tail equipment sales and expert golf advice content. To accomplish this, they could become an affiliate of a national golf equipment supplier to harness their deep product database. They might also wish to syndicate content from trusted golf journalists and periodicals in order to increase their breadth of content.

The golf club would install a search engine on its website for use by its members or new users who find the site via major Internet search engines. As a side benefit, the Vortaloptics vertical search technology utilizes best practices search engine optimization (SEO) to help websites improve their natural search rankings upon integration.

Utilizing the Vortaloptics vertical search technology, the golf site may also opt to include paid search and display ad revenue components in its search engine. Pay-per-click ad components are available through the Vortaloptics interface and may be “turned on” at will. Another option is for companies to sell advertisements directly into its search engine in the form of paid search listings and contextual display ads. In order to protect its brand, the golf club may also block any competitive, irrelevant or inappropriate search listings through the Vortaloptics interface.

Vortaloptics supplies its web-based search engine software directly to clients and to several sales channels that serve vertical markets such as: multifamily, (http://www.propertycentric.com), education (http://www.educatedsearch.com), radio (http://www.resultradio.com), TV (http://www.spotontv.com) and local search (http://www.wearenetwork.com).

About Vortaloptics: Vortaloptics is a software development company specializing in Software as a Service (SaaS) search solutions. Its custom built vertical search engines support the shift toward vertical and niche websites where users find more relevant information while giving websites the opportunity to customize their search results, improve their search visibility and monetize search listings. Vortaloptics is a privately-held corporation headquartered in Las Vegas, Nevada.

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Jennifer Gosse
Vortaloptics Inc.
866-369-2500 ext. 705
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