the overwhelming new buying criterion is 'green' and Vetrazzo is exceptionally well positioned to lead the market in the category of eco-friendly surface materials.
SAN FRANCISCO (PRWEB) January 24, 2008
With over 30 years in the surfaces industry, Paradiso will help lead Vetrazzo to record growth and new markets across the country. Prior to joining Vetrazzo, Paradiso served as Vice President of Sales and Marketing for CaesarStone, producer of quartz countertop surfaces. In this position he helped the company expand nationwide and become a leading brand in quartz surfaces.
Paradiso's prior experience also includes a long stint with the Formica Corporation where he held various leadership positions, including Business Manager for Decorative Products, Director of Sales, and ultimately Vice President Sales & Marketing for the Solid Surface Division.
Vetrazzo, which produces the greenest countertop material on the market, is aggressively expanding its distribution network to meet national demand. Currently available through distributors in 15 states, Paradiso's mandate is to establish successful distribution partnerships across the United States and Canada by the end of 2008. "Quartz has had a tremendous run in the countertop market, but" says Paradiso, "the overwhelming new buying criterion is 'green' and Vetrazzo is exceptionally well positioned to lead the market in the category of eco-friendly surface materials."
"We are thrilled to have someone of Bob's caliber leading our sales and distribution effort," says Vetrazzo President James Sheppard. "His reputation and years of experience will enable us to bring eco-friendly materials to the mainstream market through the effective support of distributors, kitchen & bath dealers and fabricators; all key participants in our national expansion."
Vetrazzo, LLC transforms recycled glass into artful surfaces for home and commercial applications including countertops, tabletops and vanities. Glass sources include bottles from curbside recycling programs as well as waste from glass manufacturers and building demolition. Vetrazzo is the original recycled glass surface. Invented and first produced in 1996, Vetrazzo enables customers to showcase their individual sense of style and respect for the environment. Vetrazzo surfaces use only recycled glass, in a patent-pending formulation, and are fabricated using standard stone equipment. Vetrazzo is made in the U.S., by a certified green business with company headquarters in the Bay Area of CA. For more information, please visit http://www.vetrazzo.com.