VFM Leonardo Enables Genares Customers to Better Merchandise their Hotels Online

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Leader in online hotel merchandising solutions offers customers of global reservation company the opportunity to extract more value from their online hotel listings using the new VBrochure™ Online Merchandising System.

www.vfmleonardo.com

Genares is always looking for ways to increase reservation revenue for our hotels. We're confident that by offering our hotels the opportunity to distribute rich media they will be able to present their hotel's unique story and increase reservations through online channels

VFM Leonardo Inc., the leader in online hotel merchandising solutions is offering customers of leading global reservations company, Genares Worldwide Reservation Services, valuable opportunities to enhance their online hotel listings using the new VBrochure™ Online Merchandising System. VBrochure is the only complete solution that enables hoteliers to better merchandise their properties and drive bookings from electronic selling channels.

As a VFM Leonardo partner, Genares currently uses VFM Leonardo's VScape® Digital Asset Management System as their single point of entry to store, manage and seamlessly distribute hotel photos for their 3,000+ hotels worldwide across the VNetwork™, including all four Global Distribution Systems (Amadeus, Galileo, Worldspan and Sabre) and Pegasus, OTAs and thousands of additional travel websites.

Now, Genares customers have the opportunity to utilize the VBrochure system to further enhance their online hotel listings with rich media, including videos and virtual tours that effectively "sell" their properties to in-market travel shoppers. VBrochure includes a VScape license to manage content, multimedia viewer to display content and access to the VNetwork to ensure that content is seamlessly distributed to the electronic sales channels and engages consumers at every stage of the planning process, from research and comparison to booking.

"Genares is always looking for ways to increase reservation revenue for our hotels. We're confident that by offering our hotels the opportunity to distribute rich media they will be able to present their hotel's unique story and increase reservations through online channels," states Ursula Rhode, Executive Vice President Global Services, Genares.

"As a Genares partner, we're committed to helping their hotels increase revenues by enabling them to add rich media to their online hotel listings. Rich media is a conversion enhancer as proven by recent studies that indicate consumers who view rich media are at least 67% more likely to book than those who do not. We expect Genares hotels that embrace this offering to experience similar results," states Paolo Boni, President and CEO, VFM Leonardo.

About Genares Worldwide Reservation Services
Launched in 2004 by former Lexington Services Corp. founders and executives, Dallas based Genares Worldwide Reservation ServicesSM Ltd. (http://www.genares.com) is the hotel industry's newest and fastest growing hotel reservations and representation company. As the first new central reservation system (CRS) to come to market since 1999, Genares' GenaRaterSM Web-based CRS and related services are provided on an ASP basis and are designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry's only privately held reservations technology provider created by hoteliers for hoteliers, GenaRes' services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. GenaRes is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.

About VFM Leonardo
VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more. For more information, visit http://www.vfmleonardo.com.

Media Contact:

Julie Vieth
Communications Specialist
VFM Leonardo Inc.
http://www.vfmleonardo.com
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1.877.593.6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press(at)vfmleonardo.com

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