In this digital age, consumers are shopping online for hotels on multiple websites and are looking for those hotels that stand out and communicate their experiences in inspiring ways -through visuals. We believe that Carlson will see increased distribution efficiency and online exposure of their hotels' visual content that will be integral to their increased revenue potential.
Toronto, ON and Minneapolis, MN (PRWEB) October 27, 2009
VFM Leonardo, leader in online visual content distribution for hotels, today announced that Carlson Hotels Worldwide has adopted the VScape® Digital Asset Management System. Carlson, a leading global hotel company that includes more than 1,050 locations in 76 countries, will use the Enterprise edition of VScape to distribute still images to the VNetwork™ for all of their branded hotels; Regent® Hotels & Resorts; Radisson ®Hotels & Resorts; Park Plaza® Hotels & Resorts; Country Inns & Suites By CarlsonSM and Park Inn® and has designated VFM Leonardo as its distributor of rich media.
VFM Leonardo will create and host customized, fully-branded multimedia viewers for each of Carlson's hotel brands for display on their websites. When consumers view rich media content on any of Carlson Hotels sites, it will be displayed within the customized viewer. The content in the multimedia viewers will be managed in VScape
Also using the VScape platform, Carlson will deliver their hotel images to thousands of electronic channels and websites in the VNetwork in the formats and delivery methods required. The VNetwork is the largest online visual content distribution network for the travel industry and includes all four GDSs as well as Pegasus and thousands of third-party websites and channels including Travelocity, Orbitz, Priceline, TripAdvisor and more, as such; Carlson's hotel images will be available on the broadest number and variety of relevant sites to provide travel shoppers with a consistent collection of hotel visual content.
"Carlson Hotels believes that visual content is essential to the customer experience. Today customers want a visual to better identify with the product . Carlson Hotels is focused on ensuring that our visual content is always fresh and relevant," said Christine Brosnahan, vice president Distribution and Reservation Services, Carlson Hotels Worldwide. "VFM Leonardo will assist our hotels in achieving this goal."
Carlson Hotels has also selected and endorses VFM Leonardo as their preferred distributor of
rich media. Individual properties under the Carlson brand flags may choose to distribute their hotel's rich media using VFM Leonardo's VBrochure Online Merchandising System which integrates seamlessly with VScape.
"We're delighted to extend our relationship with a large hotel chain to enhance the visual presentations of their hotels online," states Paolo Boni, president & CEO, VFM Leonardo. "In this digital age, consumers are shopping online for hotels on multiple websites and are looking for those hotels that stand out and communicate their experiences in inspiring ways -through visuals. We believe that Carlson will see increased distribution efficiency and online exposure of their hotels' visual content that will be integral to their increased revenue potential."
About Carlson Hotels
Carlson Hotels Worldwide is a leading global hotel company with more than 1,050 locations in 76 countries. Its brands include: Regent® Hotels & Resorts, Radisson® Hotels & Resorts, Park Plaza® Hotels & Resorts, Country Inns & Suites By CarlsonSM and Park Inn® . Carlson Hotels Worldwide is part of Carlson, a global travel, marketing and hospitality company.
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit http://www.vfmleonardo.com. Follow us on Twitter at http://www.twitter.com/VFMLeonardo.
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Email: press (at) vfmleonardo (dot) com