VFM Leonardo Partners with InnLink to Maximize Online Revenue for Hotel Customers

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Leading distributor of visual content for the global travel industry enters into partnership with industry leading reservations service and representation company to enhance revenue for its hotels through online rich media distribution.

At InnLink, we're focused on increasing reservation revenue for our hotels. Now, we've added even more value to our offering that gives our customers yet another opportunity to present their hotel's unique story and increase their revenue through online channels

VFM Leonardo Inc., the leading distributor of visual content for the global travel industry, today announced its partnership with InnLink Central Reservation Services, an industry leading provider of reservation services for hotels and hotel companies. As a Reservation Enhancing Partner, VFM Leonardo is committed to helping InnLink's hotels generate more reservations through electronic channels.

InnLink currently uses VFM Leonardo's VScape® Digital Asset Management platform to distribute hotel photos to all four Global Distribution Systems, Pegasus and thousands of travel websites that millions of in-market travel shoppers use to research, compare and book hotels online, every day.

The VFM Leonardo-InnLink partnership gives InnLink hotels the opportunity to add rich media, including full motion video, PhotoFlicks® videos, PhotoMontages and 360˚ virtual tours to their hotel listings on all of these electronic distribution channels. Rich media distribution is a cost-effective solution that maximizes online visibility, better merchandises hotel properties and ultimately leads to increased bookings.

"With fewer consumers traveling, and those who are more value-conscious than ever, it's essential for hotels to focus on marketing strategies that drive higher bookings and support higher ADR. Studies prove that online rich media, especially video that lets online travel shoppers 'experience' the hotel, is highly influential on booking decisions because it differentiates based on value, instead of price. Rich media distributed across our network is proven to help hotels drive increased bookings and revenue, even in the slow economy," Paolo Boni, CEO, VFM Leonardo Inc.

"At InnLink, we're focused on increasing reservation revenue for our hotels. Now, we've added even more value to our offering that gives our customers yet another opportunity to present their hotel's unique story and increase their revenue through online channels," states Per Wendin, CEO, InnLink Central Reservation Services.

About VFM Leonardo
VFM Leonardo is the world's largest provider and distributor of online visual content for the hotel and travel industry. VFM Leonardo's content library includes more than one million digital photographs, videos and 360° virtual tours for over 80,000 hotels and resorts worldwide. Through VScape, VFM Leonardo distributes this content to its online media network of all four Global Distribution Systems, Pegasus, and 30,000 plus travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo's online media network includes industry leaders such as Sabre, Galileo, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more For more information, visit vfmleonardo.com.

Media Contact:
Julie Vieth
VFM Leonardo Inc.
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572

About InnLink
Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: Internet, GDS and Channel Distribution; iLINK: a private label Booking Engine; gLINK, Group Reservation Service; ONtarget Revenue Consulting: Revenue Management and Marketing Programs and RESmatrix: Customer Tools for Data, Rate and Inventory Management. InnLink maximizes channel-managed, reservation revenue streams for over 1400 hotels, resorts, inns, condominiums and extended-stay properties. For more information, visit innlink.com.

Media Contact:
Pam Walrond
Director, Marketing
InnLink Central Reservation Services
130 Maple Drive North, Hendersonville, TN 37075
1-800-525-4658, Direct 615-264-8087, Fax 615-264-1898

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