Travelers are in search of informative, engaging, interactive experiences. And just like online retailers, hotels that meet these demands have the potential to compel shoppers to click the ‘book now’ button.
Toronto, ON (PRWEB) October 18, 2012
The travel shopping journey is not much different than that of a consumer shopping for a new pair of shoes online. In fact, it is almost identical. Travelers are in search of informative, engaging, interactive experiences. And just like online retailers, hotels that meet these demands have the potential to compel shoppers to click the ‘book now’ button and drive sales. This webinar, Engage at Every Stage: What Hotel Marketers Can Learn From Successful Online Retailers, will explain how to attract travelers using online retailing strategies.
Hosted by: Darlene Rondeau, VP, Online Merchandising, Best Practices, VFM Leonardo
Date: October 24th, 2012
Time: 11 am Eastern Time
Duration: 45 min + 15 min Q&A
Register to learn:
- Latest trends in visual merchandising from a digital retailing perspective
- How multi-device shopping and social media impacts consumer purchase decisions
- Tips for successfully reaching and engaging travelers at every stage
Meet the Speakers
Richard E. Last is currently lecturing at the University of North Texas where he leads their Digital Retail major, a unique program among U.S. Universities. Mr. Last has over 20 years of experience in Digital Retailing. Under Mr. Last’s leadership, JCPenney began selling merchandise via the Web in October 1994, the first Department Store online, and by 2005, the first $1Billion Apparel and Home Furnishings website. Prior to jcp.com, Mr. Last led various electronic retailing efforts for JCPenney including online services and interactive TV.
Adele Gutman is VP of Sales and Marketing at the Library Hotel Collection (formerly HK Hotels). She is a natural sales and marketing leader in the innovative and much acclaimed Library Hotel Collection, including Hotel Giraffe; the book-lovers paradise, the Library Hotel; the French Style Hotel Elysee and the Moroccan motif Casablanca Hotel. She has the ability to listen to her customers, uncover their needs and most importantly she always delivers. With a background in sales and marketing, Adele was named 2011 Sales & Marketing Executive of the Year by the HSMAI Greater New York Chapter. Follow Adele on twitter @hoteladele.
Don’t miss the opportunity to have your online marketing questions answered by the speakers during the Q&A session.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ - the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit http://www.vfmleonardo.com.