Should People Change a Habit or Two?

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Trimming the fat, loosing the booze and tackling tobacco could all help lead to a healthier lifestyle and halving cancer diagnosis’, according to a report published in the British Journal of Cancer. Viavi is at the core of the medical world and with their job being to reduce health issues, future risks and helping someone make the most of life, they provide their expert advice on the issue.

Viavi have commented on a recent report detailing more than 40% of Cancers are attributable to lifestyle will add little surprise to those working in preventative health, and utilise cutting edge technologies to monitor and track their clients’ well being markers and disease risks.

The quantification of results will add value to all health professionals but fundamentally the message will be interpreted by the public, as is already determinable by the bulging messages boards, in one of a few traditional ways by the population:

1.    Nothing new: That is why it is a ‘healthy lifestyle’.
2.    Not relevant: A friend/uncle/sister lived to 100 despite being ‘unhealthy’.
3.    Not relevant: A friend/uncle/sister got cancer aged 30 despite running marathons.
4.    Move towards a Nanny State: Health is an individual’s concern not the governments.
5.    Interesting and thought provoking: Should people change a habit or two?

Oh how the government longs for those in camp 5 but invariably ends up with most in camps 2, 3 and 4! People do not like being told what to do and when that message has a 60% chance for irrelevance it is human psychology to focus on this as the positive finding.

At Viavi our experts know there are several keys to improving health in the present and disease resilience in the future.

1.    The first of these is communicating on an individualised level. People are best at engaging when they are talking about themselves rather than thousands of people in a University study. A working example of this is the use of genomic/genetic blood testing to identify deficiencies that show increased or decreased risk of some cancers.

2.    A gene does not in most cases tell someone if they will or will not get a health issue but it will say if a body is more or less robust in dealing with cancer provoking agents, such as cigarette smoke. A genomic deficiency in clearing smoke toxicity will increase cancer risk in a smoker. Conversely a smoker without the deficiency has a more ‘normal’ risk profile.

3.    Likewise people are tired of the phrase ‘healthy lifestyle’ when the messaging around this is so over-communicated and muddled. Individualising lifestyle by measuring nutrition levels in the cells, measuring stress levels, measuring antioxidant levels, measuring cardiovascular fitness, measuring core stability and so on make a big difference to engagement with healthy behaviours. This takes the guesswork and inherent guilt (people can’t do it all) out of lifestyle as the client can focus the limited time they have on the areas where they really need to spend it.

The key to long term health is gene/environment interaction and knowing about genes and how someone’s particular body reacts to their environment and therefore add control and guilt free living to those who engage with the process.

For all more information regarding Viavi and the new nutrients site, please contact: Sabine Donnai T: +44 (0) 207 034 8134 / E: sabine.donnai(at)viavi(dot)com

About the Company:

The Quintessentially Group, as the world’s leading luxury lifestyle group, is both a shareholder and key partner in Viavi. The Quintessentially Group has grown to become a portfolio of complementary businesses that cover every facet of luxury lifestyle. With an ever-expanding presence around the globe, and available to both members and non-members of the private club and concierge service, each Quintessentially business is led by specialists with unrivalled expertise. Staying true to Quintessentially's ethos of providing only the very best, you can be assured that the Quintessentially Group will always go that extra mile to make sure that you are completely satisfied

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Sabine Donnai
Viavi
+44 (0) 207 034 8134
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