Videos should have news values, including precise use of wording and images as well as brevity and consistency to convey and reinforce key brand messages
New York, NY (Vocus) June 1, 2010
“Videos can be powerful tools in a company’s marketing strategy to build product and company brand values as JHD-Dobson Video announced five tips to better videos, from writing tight to using dramatic digital special effects,” said Brian Dobson, Partner.
Located just one hour from midtown Manhattan, JHD-Dobson Video has the team, studio and equipment to produce network quality presentations on time, on strategic focus and at reasonable budgets. The studio's capabilities are online at http://www.tinyurl.com/2g4j5x5.
“Videos should have news values, including precise use of wording and images as well as brevity and consistency to convey and reinforce key brand messages,” said Dobson, a former journalist and head of public relations at a Fortune 50 before starting Dobson Communications, the Ridgefield, Connecticut public relations firm that formed JHD-Dobson with award winning Director of Photography Hugh Daly.
“At JHD-Dobson’s state-of-the-art green screen studio, we have the latest in camera and editing equipment, special effects and digital backdrops to give companies a competitive edge in marketing, improved training and brand building.”
JHD-Dobson Video offered “JHD-Dobson's Five Video Tips: 1. Write Tight in news format; 2. Stay on message; 3. Be brief to maintain viewer attention; 4. Use a green screen studio and digital backdrops for dramatic impact, and 5. Say it, repeat it but don’t overdo it.”
Dobson and Daly bring a rare combination of talents to client video needs. Dobson founded DobsonPR.com and has represented top tier regional, national and global companies in issues and is expert in crisis PR and often quoted in media. He headed public relations at a Fortune 50 and was a financial journalist at Dow Jones and Reuters. Daly is an award winning Cinematographer who has produced videos for corporations, unions and major associations in addition to being Director of Photography on many independent motion pictures.
JHD-Dobson Video was formed by Dobson Communications of Ridgefield, Connecticut, and online at http://www.DobsonPR.com. For information call 2043-894-9240 or email Barbara_Green (at) DobsonPR (dot) com.
© Brian Dobson, Dobson Communications Inc. 2010