The feeling can be joy, refreshment, whatever people feel. Tic Tac® Moments are as individual as the brand's consumers are.
Somerset, NJ (PRWEB) April 16, 2008
Ferrero, makers of Tic Tac® breath mints, one of America's leading brands, kicks off Mintertainment, an exciting new promotion on April 15th that features a video contest and exclusive savings opportunities on popular entertainment.
The contest allows consumers to submit an original video clip which creatively re-enacts or creates a Tic Tac® Moment to compete for a $10,000 grand prize. Videos must be 30 seconds or less in length with optional audio. Videos can be uploaded at http://www.Mintertainment.com.
"A Tic Tac® Moment can be described as something that best conveys the feeling consumers get from enjoying Tic Tac® mints," said William Colvard, of Veux Marketing, which created and is implementing the promotion. "The feeling can be joy, refreshment, whatever people feel. Tic Tac® Moments are as individual as the brand's consumers are."
Entries will be judged by public online voting from June 19th through July 3rd. Sixteen semi-finalists will be selected through the online votes and afterwards, a panel of judges will select the $10,000 Grand Prize winner and contest finalists. Other prizes include a $1,500 Best Buy® gift card, a year's supply of movie passes, and a year's supply of Tic Tac® Mints. According to the contest rules, only one vote for a video per email address will be allowed.
To complete the contest entry form, consumers are urged to pick up a free, coupon-packed Mintertainment Guide - available at participating retail outlets nationally. The guide provides discount offers on popular entertainment including movie tickets, DVD rentals, music, books, dining, and flowers & gifts. Also featured are valuable coupons for Jolly Time® Pop Corn, Carvel® Ice Cream Cakes, Chiquita® Fruit Bites, Colgate Max Fresh® Toothpaste, Nutella® Hazelnut Spread, Tic Tac® Mints, and more! The guide features an exclusive T2 All Access card providing 60 days of free online access to hundreds of valuable offers including restaurants, shopping, hotels, retailers, events, attractions and more. The guide also includes a T2 All Access code, which must be entered during contest registration. An access code is also available by return email through the Mintertainment website.
No purchase is necessary to enter the video contest however, U.S. residents must be age 18 or older to enter and only one entry per household will be accepted. Contest rules, details, and competing videos, can be found at http://www.Mintertainment.com.