Brand videos can be vital to enhancing product and company reputations, but unless production values reflect brand quality, they can work against effective long-term image growth
New York (Vocus) May 29, 2010
“Brand videos can be vital to enhancing product and company reputations, but unless production values reflect brand quality, they can work against effective long-term image growth,” announced Brian Dobson, Partner of JHD-Dobson Video.
JHD-Dobson's demonstration reel is online at http://www.tinyurl.com/2g4j5x5.
“Today’s digital age has given rise to an outpouring of product and issue videos on websites across the internet, but inferior production quality can hurt an image. Credibility and trust are vital to brand success and at JHD-Dobson Video, we can help companies gain a competitive edge with excellent videos,” he said.
Hugh Daly, Partner and award-winning Director of Photography, added, “From our green screen studio and non-linear editing suite to our state-of-the-art cameras, lighting, sound, digital backdrops and special effects graphics, JHD-Dobson can bring network TV quality to brand presentations.”
Dobson said, “A top product video requires production values to be in line with the strategic focus, evident from scripting and pre-production planning to the finished product. At JHD-Dobson we help clients build brand power.”
He added, “Located just one hour from midtown New York City, JHD-Dobson Video brings unsurpassed quality to professionally produced videos, at fair out-of-town prices for client videos.”
JHD-Dobson Video brings a combination of talents to client videos. Dobson headed public relations at a Fortune 50 and began his career as a journalist. Daly has Director of Photography credits on several independent feature films and has created videos for the MTA, the Grammy’s, Sperry Instruments and Broadway Cares, among others from industries in healthcare to greeting cards, as well as the military to sports.
JHD-Dobson was founded Dobson Communications, the Ridgefield, Connecticut-based public relations firm, online at http://www.DobsonPR.com. For information call 203-894-9240 or email Barbara_Green (at) DobsonPR (dot) com.