Producing an effective product or company video requires strategic focus and a show business sense
New York (Vocus) June 6, 2010
"JHD-Dobson Video expanded its video capabilities to help companies in the tri-state New York, New Jersey and Connecticut market produce videos to enhance brand values and help companies gain a competitive edge. Located an hour from midtown Manhattan, we offer the best in quality at out-of-town budgets,” said Brian Dobson, Partner of JHD-Dobson.
“Producing an effective product or company video requires strategic focus and a show business sense,” he said.
“JHD-Dobson Video’s new green screen studio allows our clients to use any of our more than 100 virtual reality background sets to add power to product and issue messages. We also film on location and provide scripting and all pre-production support through editing and all post-production in our complete turn-key ability to make videos for clients,” said Dobson.
JHD-Dobson, with capabilities online at http://www.tinyurl.com/2g4j5x5, outlined three key elements for top videos:
1. Use a News format – Write Tight
2. Be Brief – Less-is-more
3. Add effective special effects – Go Hollywood
Dobson says, "Video sells and builds brand value when well produced and containing strategic focus and dramatic effects. At JHD-Dobson we know the important elements are simplicity, dramatic impact, good graphics, clear message and tight writing.”
JHD-Dobson Video was formed by Dobson Communications, a public relations firm online at http://www.DobsonPR.com. The firm has represented top tier consumer products and represented global companies in issues and crisis PR management. Brian Dobson headed public relations at a Fortune 50 and was a member of its elite crisis committee. Dobson entered PR at the New York Stock Exchange and before that was a journalist at Dow Jones and Reuters. His partner, Hugh Daly, is an award winning Cinematographer who has produced videos for corporations, unions and major associations in addition to being Director of Photography on many independent motion pictures.
Dobson Communications is based in Ridgefield, Connecticut. For information call Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.