AOL Introduces Video Ticker Ads
Offers Advertisers an Emerging Interactive Solution for Online Video
Advertising; Developed in Conjunction with PointRoll’s
Technology, TickerBoy
NEW YORK (Business Wire EON/PRWEB ) November 18, 2007 --
AOL today announced the availability of video ticker ads, a new
interactive video advertising solution that serves as a creative
alternative to pre-roll ads that was developed in conjunction with
PointRoll, the leading provider of rich media technology solutions.
AOL's video ticker ad is a graphic banner ad that is integrated within a
streaming video, but without obstructing the video viewing experience.
When clicked on by a consumer, the ticker expands to launch a video ad,
or an interactive Flash ad, within the video player window. These ads
will run across the AOL Network of premium video content within the
newest version of the AOL Video media player platform.
“Online video consumption is a fast growing
consumer behavior and our new video ticker ads give advertisers a new
and creative opportunity to reach consumers through this burgeoning
medium,” said Curt Viebranz, President of
Platform-A. “With these ads, advertisers can
target users who are consuming video with a clickable video or an
interactive Flash ad, creating a deeper, longer brand dialogue that isn’t
passive.”
“Other rudimentary overlay solutions exist,
but ours is the only one that is fully interactive, offers such deep
metrics and is backed by PointRoll’s technology,
TickerBoy,” said Jason Tafler, Senior Vice
President of Global Business Operations and Strategy for PointRoll. “Already,
TickerBoy is in exclusive company. Not only has AOL led the
publisher/portal charge to adopt TickerBoy, this new video advertising
solution will attract leading advertisers.”
According to a recent survey by TNS Research, 78% of respondents agreed
that online video ads provide as good as -- if not more -- of an
opportunity to learn about an advertiser than TV. And 64% said that they
have taken some action after seeing an online video ad. In addition, 41%
of those surveyed stated that after they see a brand featured in an
online video ad, they are more likely to think of that brand as having a
strong presence on the Internet.*
Rather than overlaying an ad and obstructing the view of a
video, AOL's video ticker ad appears at the bottom of the video player
10 seconds into the video stream. When clicked by a user, the ad expands
while the video pauses. If the user does not interact with the ad, it
will dissolve after 15 seconds leaving the branded text link. Clicking
on the branded text link, located at the top of the video player, will
relaunch the ticker.
Also announced today is a newly revamped media player platform which
introduces several new and improved features, including:
-
A single flexible experience: Sharing and social utilities -
such as email, bookmarking and related videos - are available from the
player view port;
-
Multiple monetization options: New ad inventory includes 300 x
250 interstitials, video ticker ads and synched text ads;
-
A new user interface and development framework: The new
UI streamlines the control set and improves customization
options, while the new development framework simplifies adding new
features.
* TNS, AOL/Google Online Video Survey, September, 2007
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI –
News), develops innovative rich media technology solutions that go
beyond the creative limitations of existing advertising options.
PointRoll’s ground-breaking products and
superior service enable advertisers to connect with consumers by
creating an interactive online environment that generates conversion.
Alongside its unique, compelling offerings and service, PointRoll
delivers comprehensive, real-time reporting capabilities that
exponentially improve measurement, generating data that effectively
illustrates how and why it maximizes return on investment.
About AOL
AOL® is a global Web services company that
operates some of the most popular Web destinations, offers a
comprehensive suite of free software and services, runs one of the
largest Internet access businesses in the U.S., and provides a full set
of advertising solutions. A majority-owned subsidiary of Time Warner
Inc. (NYSE: TWX), AOL LLC and its subsidiaries have operations in the
U.S., Europe, Canada and Asia. Learn more at AOL.com.
See the original story at: http://eon.businesswire.com/releases/video/online/prweb570580.htm
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