Global Video Encoders Market to Cross US$1.0 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Video Encoders market. The global video encoders market is projected to cross US$1.0 billion by the year 2015. Although video encoders remain to be a promising sector, the market growth has been affected by the global financial turmoil. While market trends such as demand for high-definition services, government regulations to convert analog broadcasts to digital ones, and fierce competition among cable, satellite and telcos for delivering value added services, are all leveraging demand for bit-efficient video encoders, budget cutbacks, postponement of digital mandates, and pricing pressures are likely to challenge instant growth in the market.

Video Encoders: A Global Strategic Business Report

Digitalization is a new buzzword of modern world, which may perhaps not be viable without the proliferation of video compression technologies. Advancements in video CODECs (compression and decompression) have been the key foundations for the delivery of digital video over multiple media applications (broadcast, cable, satellite, IPTV and others). Historically, video was stored as an analog signal on magnetic tape and over the time with latest technologies in place, compact disc entered the market as a digital-format replacement for analog audio and video. Currently, the ongoing digital trend is endorsing demand for the delivery of quality video at lowest possible bit rates over multiple media, and thus driving growth for video encoders.

While the demand for video encoders is expected to be driven by local digital mandates, a higher risk for postponement exists in many regions due to financial constraints of broadcasters for supporting capital expenditures. Despite continuously increasing product penetration, the market is being challenged by the freeze on capital expenditure and investment cutbacks resulting in intense competition and increased pricing pressure. However, digital mandates in Western Europe, China and other Asian regions are likely to boost growth in the market. North America leads the global video encoders market, as stated by the new market research report on video encoders

Although Cable TV remains to be the preferred pay-TV service globally, its revenues are expected to be affected by the economic recession and limited investments by cable operators on digital equipment. Demand for satellite encoders is also likely to be affected. On the contrary, IPTV represents the fastest growing end-use application segment for video encoders globally. IPTV services are also gaining considerable penetration in the Asian and European markets for offering subscribers with interactive services, capability of recording content on PVR devices, games, and VOD. The increasing demand for the services is likely to lead to adoption of sophisticated compression encoders offering superior bit savings.

HD and other advanced compression format upgrades remain to be the real growth drivers for the video encoders market. Penetration of HD unit is likely to exceed deployment of SD units by the year 2011, and thus vendors would be forced to supply low cost efficient products. With rise in demand by broadcasters for solutions with JPEG2000, AVC and other sophisticated compression formats, HD products remain a prospective avenue for investment.

Key players dominating the global video encoders market include ARRIS Group, Inc., Anystream, Ateme SA, Envivio, Inc., Harmonic Inc., Harris Corporation, International Datacasting Corporation, MainConcept AG, Motorola, Inc., Cisco Service Provider Video Technology Group, Ericsson Television Ltd., Telestream, Inc., and VBrick Systems, Inc., among others.

The report titled "Video Encoders: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, market trends, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The report analyzes market data and analytics for the global video encoders market in terms of revenue for regions including North America, Europe, Asia-Pacific, and Rest of World. End-use applications analyzed include Broadcast & Cable TV, Satellite TV, Internet Protocol Television (IPTV), and Enterprise & Private Networks.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
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