Media Says 'Thin Is In,' But Continues to Market FatHeartMonitor.com Weighs in, and Provides Video Game Exercise Bike and Fights Obesity

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This week FCC Chairman Kevin Martin addressed the Senate, and expressed deep concern that media companies are not limiting food and beverage ads targeted at children. In his address, Martin left the possibility that the FCC might impose restrictions if the rest of the media doesn't change its course.

the majority of commercials are for foods with way to much sugar.

This week FCC Chairman Kevin Martin addressed the Senate, and expressed deep concern that media companies are not limiting food and beverage ads targeted at children. In his address, Martin left the possibility that the FCC might impose restrictions if the rest of the media doesn't video game exercise bike change its course.

The Institute of Medicine found that one-third of American children are either obese or at risk for obesity. And according to the Kaiser Family Foundation, by the time children enter the first grade, they will have spent the equivalent of three school years in front of the TV, either playing video games or watching TV. The good people at heartmonitors.com know this and want to fight the issue of childhood obesity by offering the Cateye Video Game Bike.

"Children and teens spend to much time playing video games and watching TV," says Holly Romley, a teacher and mother of two in Huntington Beach, Ca. She further added that when her four and six year old children watch TV, "the majority of commercials are for foods with way to much sugar."

FitMed Inc, owner and operator of heartmonitors.com, have advised and provided fitness products for parents, children and K-12 PE and health education programs since 1992. Exercise needs to be fun, engaging and motivational. And it needs to fit into a child or teenagers day to day interests for them to stick with it. For the millions of children who play video games, an exercise bike that requires pedaling and steering the handlebars to move the video game characters is an ideal way to get children to exercise. Two, three or as many as four bikes can be networked together so that children can compete with their friends and for even more fun.

Adults can turn off the video game play and exercise on Cateye Gamebike while watching their favorite TV program. This makes the Cateye Gamebike suited for use by the entire family. At only $399.95 it's less expensive than most home fitness products.

The Cateye Video Game Bike includes a built in controller that works with single or multi-player racing type games on all Sony Playstation consoles, both Nintendo Wii and Gamecube and the Xbox video game console. Just plug the game player into a TV and let the fun begin.

Originally released before popular exercise video games like Wii Sports and Wii Fit, the Cateye Video Game Bike uses a stationary bicycle that utilizes body movement and momentum to control the game on screen. The benefits of pedaling on a stationary bike are two fold. First, pedaling promotes cardiovascular health by increasing the heart rate of the child, and second, pedaling is very low impact and does not put unnecessary strain on the child's joints or bones. Pedaling on a stationary bike, like the Cateye Video Game Bike, makes it fun and exciting for a child to burn fat causing calories while playing video games. Now it's easy and motivating for any child or teen with a game console to exercise while playing their favorite video games and all this with out leaving the comfort of their own home.

Experts say if the trend of childhood obesity continues, America could be raising a generation of children that could be outlived by their parent's generation. And regardless if the Chairman of the FCC imposes greater restriction on the media marketing harmful foods to America's children, heartmonitor.com will continue to carry products that encourage young people to exercise by promoting products like the Cateye Video Game Bike

FitMed Inc, owner and operator of heartmonitor.com, is a national mail order and Internet business that has been serving the fitness consumer and fitness professionals since 1991.

If you'd like more information about this topic, or to schedule an interview with heatmonitor.com please contact 800-959-4089 or email: support@heartmonitors.com

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Chris Wentworth
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