The quiz is a fun way to expose marketers to the proven concept that video solutions increase conversion and generate greater profits.
Burlington, MA (PRWEB) March 9, 2010
EyeView, the world’s leading video solution provider for performance advertisers, announced today that it will launch its latest Video Marketing Quiz on Wednesday March 10, 2010 at 10 am ET. The Video Marketing Quiz showcases some of the results of optimization tests that EyeView has performed for its clients. In each case EyeView’s end-to-end solution has driven up the conversion rate for by as much as 85 percent.
Tal Riesenfeld, Co-Founder and VP Marketing for EyeView explained, “The quiz is a fun way to expose marketers to the proven concept that video solutions increase conversion and generate greater profits. Etailers have already woken up to this idea with early adopters like Zappos.com committing resources to video, but we are also seeing companies from the financial, software, lead generation and gaming sectors benefitting from the improved performance video offers. With EyeView’s complete solution you can actually calculate the return on every penny of your investment in video.”
One of the most fascinating aspects of the quiz concerns a test that EyeView ran for one of its clients publishing the same video to different viewers throughout the world with a British and American voiceover. The idea was to discover whether the old adage about everything sounding smarter in an English accent translated into increased conversions. The results surprised everyone.
Riesenfeld continued, “A lot of what we uncover is counter-intuitive which is why our technology automates test arrays that optimize the performance of the video solution for different segments of the viewing audience.”
Following the success of EyeView’s previous Video Marketing Quiz which helped launch the New York Times bestseller, Trust Agents, with a fifty-book giveaway via Twitter, EyeView is returning to the microblogging network for the latest release.
Everyone who completes the quiz is invited to tweet their results with a simple in-game link. Once the quiz launches at 10 am on Wednesday May 10, 2010, EyeView will randomly give away five Amazon.com vouchers ($20 each) every hour for the first eight hours to anyone tweeting their score and helping spread the word about the quiz.
Daniel Sevitt, EyeView’s Director of Corporate Communications said, “We’re a B2B company, but we love the idea of harnessing social networks to connect with our peers and our customers at the same time. We had such a great time with the last launch, sending Chris Brogan’s book to all four corners of the globe, that we wanted to try it again.”
Founded in 2007, EyeView is the leading provider of video solutions for performance advertisers with offices in Boston and Tel Aviv. The company has assembled a dedicated team with a wealth experience from leading companies, such as Google, YouTube, 888.com and HP. Among EyeView’s customers are eBay, Yahoo!, LendingTree and many SMBs around the world.
For further information contact info(at)eyeviewdigital(dot)com.